Case study
How a small-business drone brand creates Streaming TV videos
Guide
Create a single, effective video with our best practices to tell your brand’s story and drive results.
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Put your brand in the spotlight alongside their favorite movies, TV shows, news, and live sports.
In today's digital landscape, video advertising is an essential tool for businesses to both engage with and expand their audiences. The power of video lies in its ability to combine visuals, sound, and storytelling to capture attention. By using Amazon's streaming TV channels and online videos, video advertising offers brands a unique opportunity to help reach relevant customers and convey their brand’s message during moments that matter.
Amazon video ad solutions help brands bring their stories to life and drive their business objectives across the full funnel. Full-funnel marketing refers to crafting a strategy across all marketing channels and touchpoints in the customer journey. Whether your brand has existing assets or needs to start from scratch, Amazon Ads can provide creative services and a custom approach to ensuring brands deliver effective video ads.
Amazon video ad solutions can drive full-funnel results to help brands stand out and drive business objectives. By engaging potential customers across multiple touchpoints, brands can strategically tell their brand story to the right customers at the right time and place. This approach creates a holistic brand experience that offers more advantages over single-channel tactics. These advantages help:
Amazon video campaigns in the U.S. that ran on two or more video solutions saw the following increases in performance compared to campaigns that only used one video solution1:
For advertisers with limited resources, a streamlined approach to creative asset production can help them to focus their efforts on driving business growth.
As long as a video is built to Streaming TV specifications* and meets policy requirements, it is eligible to run on most video properties. To build a video that ranks in the top two thirds of ads on the property, include the following best practices to help boost overall performance. Overall performance refers to the average uplift in performance across awareness, consideration, and purchase KPIs, accounting for differences in budgets, impressions, and flight times.
Essential elements to build an effective video ad include:
If you’ve already mastered the essential elements, incorporating the following bonus elements can further boost overall performance. These elements are not widely used by most Amazon advertisers—granting your brand a competitive edge. 5
Bonus elements include:
To view an example of a video ad that includes all of the essential and bonus elements described above, watch the video below:
NordicWare Streaming TV Ad
Reach out to your Amazon Ads representative or get in touch with production and editing services to create your video.
1-9: Amazon internal, US, 65K creatives running on Sponsored Brands video, Online Video, Sponsored TV, and Streaming TV between January 2023 - March 2024.
*Bitrate requirement for Prime Video Ads is 15 mbps.