Mobile focus: Customers can access Stores on mobile devices as well as desktops. Be sure to consider this in the design, and use the preview function for both mobile and desktop to ensure a consistent experience.
Brand and product balance: Stores exist as a holistic brand showcase, so this should be the main focus. However, the product should be easily available and the unique selling proposition (USP) clearly explained.
Simplified customer experience: Design choices should prioritize the customer journey over art elements that risk over-complicating the message or experience.
Promotional messaging: Lastly, keep in mind that promotional messaging is permitted on Stores, but only when used with the Featured Deals widget, which will automatically pull in active deals. The Featured Deals widget should be shown as the first product selection tile on the page, followed by the Product Grid. The Product Grid should also include the ASIN list in the Featured Deals widget.