Guide
Unlock your ad potential with Amazon Ads partners
Discover how certified Amazon Ads partners can help grow your business through customized advertising strategies, campaign optimization, and expert management of your marketing investments.
Who are Amazon Ads partners?
Amazon Ads partners are vetted third-party companies that can help you grow your business in the Amazon store or beyond. These partners offer expertise across a wide range of Amazon Ads products and services, acting as valuable resources to help you achieve your advertising goals. Partners provide support for all Amazon Ads products, as well as additional services such as media planning and buying, retail strategy, creative development, and brand experience enhancement.
All Amazon Ads partners are members of the Amazon Ads Partner Network and have the opportunity to list their services on the partner directory. This directory serves as a channel where advertisers and partners can connect for Amazon Ads services, allowing you to easily find partners that align with your specific business needs.
Types of Amazon Ads partners
The Amazon Ads Partner Network supports several types of partners, including:
Independent agencies
Independent agencies provide comprehensive marketing and advertising services for Amazon advertisers. These certified partners specialize in:
- Campaign strategy development and optimization
- Creative asset development
- Bid and budget management
- Performance reporting and analytics
- Multi-platform advertising integration
These agencies combine online retail expertise with deep knowledge of Amazon Ads products to help drive results for your business.
Technology partners
Technology partners develop software solutions using Amazon Ads APIs to help streamline your advertising operations. Their services include:
- Campaign monitoring and optimization tools
- Performance tracking systems
- Automated campaign management
- Customizable reporting dashboards
These partners offer flexible pricing options and commitment terms, making their solutions accessible for businesses of various sizes. Many also provide managed services where trained professionals help optimize your campaigns using their proprietary technology.
Media agencies
Media agencies include globally recognized advertising groups that provide comprehensive managed services for advertisers. These partners:
- Offer strategic guidance and campaign management
- Maintain direct relationships with advertisers
- Work with established brands on fixed-term contracts
- Support large-scale advertising initiatives
- Provide expertise in global market expansion
Consultants
Consultants provide strategic advisory services to help optimize your advertising efforts. Their expertise includes:
- Campaign strategy development
- Performance optimization
- Budget allocation guidance
- Analytics and reporting solutions
Creative agencies
Creative agencies focus on developing engaging advertising assets that can help drive results. They offer:
- Ad creative development
- Product image optimization
- A+ content creation
- Brand Store design
- Video ad production
These partners understand Amazon Ads requirements and can help create compelling content that resonates with shoppers. Each partner type brings unique capabilities and expertise to help you achieve your business objectives in the Amazon store.
Benefits of working with Amazon Ads partners
Partnering with an Amazon Ads expert can provide numerous advantages for your business:
- Expertise and experience: Partners bring deep knowledge of the Amazon Ads environment and stay updated on the latest trends and best practices.
- Time-saving: By delegating ad management to experts, you can focus on other crucial aspects of your business.
- Advanced tools and technology: Access sophisticated software and analytics tools to enhance campaign performance.
- Cost-effective advertising: Experienced partners can help allocate your budget more efficiently, potentially improving your return on ad spend (ROAS).
- Scalability: Partners can help you scale your advertising efforts across multiple products and markets as your business grows.
- Holistic strategy: Develop a comprehensive advertising strategy aligned with your overall business objectives.
- Performance analysis and optimization: Receive regular reporting and data-driven insights to continuously improve your campaigns.
How to find an Amazon Ads partner
You can find the right partner for your business through the Amazon Ads partner directory. This tool allows you to search and filter partners based on criteria such as company type, country, industry expertise, certifications, price, and products/services offered.
When selecting a partner, consider the following criteria:
- Specific business goals: Evaluate what makes the most sense for your business growth. Ask yourself:
- Does the partner offer the expertise, tools, or technology you require?
- Will you receive the necessary support or management?
- How involved is the partner, and how involved do you want them to be?
- Do your business goals align with the partner's proven track record?
- What is your desired partnership duration?
- Partner badges and awards: Consider partner status and award badges as data points in your selection process.
- Partner status badges: Amazon awards verified and advanced partner status badges to those who have demonstrated expertise, engagement with Amazon Ads, and success in delivering growth for advertisers.
- Partner Awards badges: These accolades honor partners who have created exceptionally thoughtful and innovative campaigns for their clients.
- Additional factors to consider when selecting a partner include:
- Your budget
- Expected partnership timeline
- Technology assessment (core offerings, pricing model, available training programs)
- Data management and reporting requirements
By carefully considering these factors and utilizing the Amazon Ads partner directory, you can find the ideal partner to help unlock your ad potential and drive your business growth in the Amazon store and beyond.
FAQs
Yes, you can work with multiple partners simultaneously based on your business needs and resources. To ensure successful relationships with multiple partners:
- Clearly define each partner's roles and responsibilities
- Establish structured communication channels
- Set distinct objectives for each partnership
- Coordinate efforts to avoid strategy overlap
Each partner determines their own pricing model. Common structures include:
- Project-based fees
- Flat monthly fees
- Ad spend and GMS-based commissions
- Custom packages
Consider your budget and the partner's pricing model when making your decision.
- Partnership timeline (long-term versus mid-term)
- Request for proposals (RFPs) from 5–6 potential partners
- Criteria important to your business
- Partner's technology offering and trial period length
- Available training programs
- Pricing model (subscription or fee-based)
- How partner fees factor into your total return on advertising spend
- Your current and future business intelligence tool needs
- Data ownership and access parameters
- Preferred reporting format and frequency
To foster a strong partnership:
- Set clear expectations and goals
- Promote open and honest communication
- Treat partners as you would want to be treated
- Be prepared and do your homework to facilitate productive discussions