Display advertisements are online ads that combine copy and visual elements with a call to action (CTA) message that links to a landing page. You typically see display ads along the top or sides of a website—or sometimes, in the middle of the content you’re reading. Display ads are visually appealing, cost-effective, and a measurable way for a brand to reach their marketing goals. That’s why display advertising is key to any modern media mix.
Display advertising has evolved into a channel that offers reach, scale, and performance, through targeted placements, diverse ad formats, creative, and measurement. But to make the most of your display ads, it’s helpful to understand what makes them different from other digital advertising solutions.