From sparkling water to sodas to energy drinks and beyond—customers have a lot of beverage options to choose from. Beverage brands can use advertising to help showcase their products to customers. And opportunities are increasing for food and beverage marketing. A recent Statista report showed that online revenue for the food and beverage industry in the US had a 32% increase to $34.2 billion from 2020 to 2021.1 To help brands improve their ad creative across their website and beyond, we’ve compiled seven tips for creating engaging ads for drinks and beverage products, from the ad’s image to colors to word count.
Based on insights from Amazon DSP static ads and design elements from 26,000 creative images run in the US, Amazon Ads developed tips to help marketers craft ads to reach buyers of beverages and drink products. To check which product categories these recommendations are relevant for, refer to the list of audience segments at the bottom of the page. The key performance indicators (KPIs) for these tips include average click-through rate (CTR), detail page view rate (DPVR), purchase rate (PR), and return on ad spend (ROAS), which are important metrics for measuring how ad creative resonates with audiences. Here’s how using insights to select imagery and text could help brands create more impactful ads for brand marketing campaigns featuring beverages.