For computer ads, showing multiple objects can be a good idea. Ads with eight or more objects outperformed ads with five or less, so don’t hesitate to fill up any dead space in creatives. Creatives with eight or more objects had average PR of +11% higher and an average detail page view rate of +10% higher than those with five objects or less. Specifically, consider showcasing objects that are clearly identifiable as their own element, with a distinct outline and shape. So, what should a brand do if they are advertising just one product? Think about where that product might be in a customer’s home and what related accessories they could want, as well. Filling up the space with other objects could help the customer envision the product. Also, it does include multiple objects in multiple portions of the ad, such as the logo, background, and text. And always make sure to follow Ad Policy guidelines on cluttered creative.