Attract readers. Build fans. Sell books.
Start advertising today with Amazon Ads. We offer simple, effective solutions to help you drive book sales and reach hundreds of millions of active global Amazon customer accounts.1

Sponsored Products
(all countries)
Increase visibility with keyword or product targeted ads on shopping results and detail pages.
- Add one or more titles to a campaign
- Run campaigns for new or backlist titles
- Use automatic targeting or choose your own keywords

Sponsored Brands
(select countries)
Drive awareness and discovery of your books and brand as an author.
- Highlight a collection of books in the same campaign
- Create custom headlines to entice reader interest
- Drive readers to an
immersive custom landing page

Lockscreen ads
(US only)
Build recognition with interest-targeted ads on Kindle E-readers and Amazon Fire tablets.
- Promote your eBooks to active readers
- Target genres that complement your title
- Encourage clicks and sales with custom text
Book advertising best practices
- Consider your reader and how they would shop for a book. Only bid on shopping queries relevant to your content.
- Target complementary and popular keywords, interests, and products, including similar books and authors. Learn more in the Keyword Strategy Guide.
- Increase your advertising efforts during events or seasons relevant to your book. Start campaigns early so they have time to ramp up, and run them for a minimum of four to six weeks.
- Ensure your ad and book content meets the Book Advertising Guidelines and Acceptance Policies.
How to get started
Access Amazon Ads from
Kindle Direct Publishing (KDP)
- Sign in to kdp.amazon.com
- Choose the book you want to advertise from your KDP bookshelf.
- Click “promote and advertise.”
- Under “Run an ad campaign,” choose a marketplace, and click “Create an ad campaign.”
- Sign in to Amazon Ads using your KDP credentials.
Access Amazon Ads from
Author Central
- Sign in to Author Central (you can use your existing KDP credentials if you have them).
- Add your books to your Author Central Account. Click on the Books tab and click "Add it now". In the Search field, enter the book title, ISBN, ASIN, or author name. Find your book and click on the book cover. Then click "Add this book".
- Click on the Reports and marketing tab. In the Amazon Ads tile, select the country
you want to advertise in from the drop-down menu. Then click Go to ads console.
Once you launch a campaign, you’ll see a message confirming that your ad has been sent for review.
Advertising books on Amazon
Sponsored Products
- Manual targeting: targets by keywords, or products and categories that you choose.
- Automatic targeting: targets by choosing keywords and products for you.
- Within shopping results.
- On related product detail pages.
- You control your spend by setting your bids and budget.
- You’re only charged when customers click on your ad.
- Available on Amazon in the marketplace you're advertising in.
- Meets the Book Advertising Guidelines and Acceptance Policies and Amazon Ads Guidelines and Acceptance Policies.
- Books claimed in Author Central or available on your KDP Bookshelf.
- Run continuously or select a custom date range.
- Search term report
- Targeting report
- Advertised product report
- Campaign report
- Placement report
- Performance over time report
- Search Term Impression Share (SIS) report
Sponsored Brands
- Target by keyword, using recommended or custom keywords.
- Target by product or category.
- In relevant shopping results.
- You control your spend by setting your bids and budget.
- You’re only charged when your ads are clicked.
- Three or more eligible titles under the same pen name claimed in Author Central.
- Available on Amazon in the US, UK, Germany, France, Italy, and Spain.
- Meets the Book Advertising Guidelines and Acceptance Policies and Amazon Ads Guidelines and Acceptance Policies.
- Run continuously or select a custom date range.
- Keyword report
- Keyword Placement report
- Campaign report
- Campaign placement report
- Search term report
- Search Term Impression Share (SIS) report
Lockscreen ads
- Target by reader interest (genre).
- Kindle E-reader and Amazon Fire tablet lockscreens.
- Kindle E-reader home screen.
- You control your spend by setting your bids and budget.
- You’re only charged when customers click on your ad.
- Available on Amazon in the US.
- Meets the Book Advertising Guidelines and Acceptance Policies and Amazon Ads Guidelines and Acceptance Policies.
- Books claimed in Author Central or available on your KDP Bookshelf.
- Select a custom date range.
- Campaign-level sales reporting.
- Impression and click metrics may be delayed as some devices may not always connect with the Internet. Impressions, clicks, and sales within the last 14 days are updated when the device reconnects to the Internet. Kindle E-readers track clicks made offline.
1 Active customer accounts represent accounts that have placed an order in the past 12 months.
2 Readers with a connected device are directed to the eBook’s detail page. Readers with off-line devices are directed to a landing page.