After setting up the campaigns within Amazon Ads, Goodway activated management capabilities directly within the Skai platform alongside cross-channel campaigns. With dashboards, Goodway could closely monitor budget and understand daily spending, which was crucial to track for a new ad type. Goodway adjusted their optimizations for page visits instead of reach based on the data to increase cost efficiency. Using automated alerts, Goodway received notifications if spending was too high so that they could take quick action.
Three weeks post optimization, the pro sports team’s campaign increased impressions by 7 times, number of clicks by 11 times, and clickthrough rate by 70 percent.1 In real time, Goodway evaluated Sponsored Display from the Amazon Ads campaign performance and compared it with other display campaigns running through their existing DSP. The Amazon Ads brand awareness campaign had 55 percent lower cost per click (CPC) and 60 percent lower cost per mille (CPM).2
After the success of the campaign, Goodway is looking to experiment with audience segments, creative features, and other campaign variations. All in all, Goodway’s campaign on Amazon Ads helped the pro sports team to spread awareness of their brand in the hopes of driving renewed interest in merchandise and ticket purchases.