Case study
Renewal by Andersen reaches 300,000 new consumers with unified streaming strategy
Using Spectrum Reach's insights and premium streaming inventory, including Amazon Ads, Renewal by Andersen successfully expanded their reach across every zip code in their vast service territory.
Key learnings
300,000
New consumers reached
100%
Coverage achieved across all service area zip codes
Solutions used
Goals
Renewal by Andersen, a leader in window and door replacement, needed to maximize their media budget's effectiveness in Wyoming's vast service territory. Their primary objective was to reach new, incremental audiences within their service areas while maintaining efficiency. With remote and widespread territories spanning diverse geographic regions, they needed a sophisticated approach to surface and engage prime prospects across multiple zip codes. The challenge required a partner with both local market expertise and advanced targeting capabilities. They ultimately partnered with Spectrum Reach, which serves as the largest local aggregator of ad-supported video inventory, delivering innovative solutions with the broadest reach and scale, including valuable integration with Amazon Ads.
Approach
Working with Spectrum Reach, Renewal by Andersen developed and implemented a comprehensive Streaming TV advertising strategy focused on relevant audience engagement. The team created detailed heat maps using viewership and geographic insights to identify coverage gaps in their service areas, ensuring no potential market segment would be overlooked. The strategy centered on reaching prime prospects across Spectrum Reach's premium streaming inventory, which includes Amazon Ads, with particular attention to zip code-level targeting for specific service areas. To ensure maximum impact and reach across the diverse Wyoming landscape, they integrated streaming with traditional TV for comprehensive coverage in the service territory. The campaign leveraged Spectrum Reach's premium partnerships, including Amazon Ads, to enhance reach and effectiveness across their desired market segments, while maintaining cost efficiency through strategic placement and timing.
—Glenda Stellpflug-Harvey, Marketing Director, Renewal by AndersenWe have been taking advantage of Spectrum Reach’s new partnership with Amazon Ads and we are seeing a large uptick in our leads
Results
The unified Streaming TV campaign delivered remarkable results in business expansion across Wyoming's challenging landscape. The company successfully reached over 300,000 new consumers across their service territory, achieving 100% coverage across all desired zip codes.1 During advertising periods, Renewal by Andersen experienced a significant increase in leads, demonstrating the campaign's effectiveness in driving consumer action. The strategy proved particularly successful in strengthening Renewal by Andersen's presence across vast, remote territories, while the zip code-level targeting enhanced their ability to reach specific service areas efficiently. This approach not only improved market segment penetration but also optimized their advertising investment, resulting in a more cost-effective campaign that delivered measurable results across all relevant demographics.
Sources
1 Advertiser-provided data, US, 2025.