Serving their community in Georgia, Kia Country of Savannah helps car enthusiasts and everyday commuters find the ideal vehicle for their lifestyle. With a diverse range of new and used cars, they’ve developed a reputation as a trusted destination for automotive needs, but with the rising prominence of digital advertising, they needed to rethink their marketing strategies.
Kia Country of Savannah trusted CBC Automotive Marketing—a digital marketing company that specializes in reaching shoppers who intend to buy cars—for their promotional needs. In the auto industry, insight-driven advertising is becoming increasingly important. Information can provide unparalleled insights into potential buyers’ behaviors and preferences. With this knowledge, dealerships can craft precise campaigns and help reach customers who are intent on purchasing a vehicle.
To boost the dealership’s website traffic and increase awareness among the Savannah community, CBC Automotive Marketing wanted to harness the power of Amazon’s proprietary inventory and first-party audience signals. Recognizing the need for expertise in this area, they sought a partner to help them choose the most relevant Amazon Ads solutions and verify that their media buys were optimized for the local region. This is where Revive stepped in, offering specialized knowledge and tools to help propel the dealership’s campaigns to new heights.