Jocko Fuel boosts brand awareness by creating video ads using Amazon Ads video creative services

The founders at Jocko Fuel, an energy-drink brand, are passionate about providing customers with the cleanest and most nutritional ingredients to help them be the best version of themselves. They were interested in expanding their upper-funnel audience and brand awareness. The team at Jocko Fuel wanted to reach a larger audience through video but didn’t have suitable video assets to run a Streaming TV campaign.

To solve this problem, the brand leveraged Amazon Ads video incentive production¹ to create and launch their first Streaming TV ad campaign to drive awareness for their Jocko Greens product, which they viewed as a great entry point into the brand. The Jocko Greens dietary supplement is a blend of organic greens and superfoods that supports gut health, immune support, and easier digestion.

Jocko Fuel worked with Amazon Ads and a trusted third-party production company to define their target audience and identify two creative concepts. They produced a 30-second interactive video, featuring a QR code that drove to Amazon, in under two months. The custom end card included an “Available at Amazon” mention, their brand logo, and a unique slogan, which helped boost brand recognition.

Jocko Fuel’s Streaming TV campaign led to non-attributed brand search volume that indexed 36% above the search volume 28 days prior to the campaign launch. With the implementation of a QR code, Jocko Fuel saw a 10% lift in ad-attributed detail page view rates².