Case study
In House uses sponsored ads to grow business in Saudi Arabia and increase sales by 250%
Since their establishment in 2017, the furniture company In House has grown from having a single small store in a Riyadh shopping mall to running 15 showrooms across Saudi Arabia. Abdullah Al-Haddad, head of e-commerce at the brand, attributes their success at building a pool of loyal customers to their use of Sponsored Products, Sponsored Brands, and Sponsored Display.
Watch how this Saudi-based business accelerated their growth with the help of sponsored ads.
Learning the fundamentals
As a seller using sponsored ads for the first time in 2020, In House found useful information available through Amazon Ads resources, such as Seller University and the Amazon Ads collection of webinars. They then sought out free 1:1 support from Amazon Ads specialists, with a focus on optimizing their return on ad spend.
Understanding customer needs to maximize opportunities and see growth
Building their knowledge, they focused on getting into the minds of their customers by identifying trends with performance insights, and fine-tuned their keywords accordingly. For example, understanding what customers were looking for at a specific time of year helped In House to respond better to seasonal demand. “We advertised the most in-demand products at the right time, strategically,” said Al-Haddad.
Results take time, but developing trust between the brand and customers is essential to increasing return on ad spend and building customer loyalty.”
— Abdullah Al-Haddad, head of e-commerce, In House
The company has seen a clear and significant impact on sales since implementing their multipronged sponsored ads strategy. Specifically, in the first quarter of 2023, In House’s sales in the Amazon store increased by 250%.1
1 Advertiser-provided data, SA, 2022–2023