CPG brand turns to Amazon Marketing Cloud to capture unique insights
Hoping to deepen understanding of media performance
A CPG brand utilized a combination of streaming TV ads, also known as over-the-top (OTT), and display ads to promote their flagship products. They wanted to better understand the effectiveness of streaming TV campaigns in delivering incremental audience reach, and the impact of streaming TV ads and display ads on lower-funnel actions.
Performing analysis in Amazon Marketing Cloud
The brand partnered with Amazon Advertising data science teams to evaluate event-level data sets in Amazon Marketing Cloud (AMC), Amazon Advertising’s new holistic measurement and analytics solution. With AMC, the brand was able to enrich their advertising measurement and perform custom analytics in a secure, privacy-safe, and dedicated cloud-based environment.
Discovering unique insights on media performance
Through AMC and the Amazon Advertising data science team, the brand discovered that adding streaming TV to their existing display ad buys drove incremental reach and conversions. Specifically:
Interested to learn more about how Amazon Marketing Cloud can work for your business needs? Contact your Amazon Advertising account partner today.