The Logitech and Amazon Ads campaign strategy proved to be an A+ effort. The Off to College event page saw 1% click-through rate (CTR) from January to March 2022.1 The Amazon DSP media campaign had 23.6 million impressions, a reach of 3.5 million, and a CTR of 0.40%.2 The campaign performed above benchmark rates for all KPIs. Using Amazon Marketing Cloud (beta), the Amazon Ads team found that during the campaign period, combining the event page with the always-on campaign strategy, the customer group exposed to all campaign strategies (sponsored ads, display, and video) had a purchase rate 20x higher than the ones exposed to only one.3
“Amazon Ads has been amazing to work with. We’ve discovered an excellent tool to reach our audiences, an effective approach, clear methodology, great feedback and reports, and, also, awesome team support,” Voltarelli said. “We will continue to invest in Amazon Ads as it continues to be a critical revenue driver.”
Voltarelli added that Amazon Ads helped Logitech reach new audiences and find better ways to reach them with the most relevant messaging—specifically during a time like back-to-school.