Launch announcement

We’re launching Target Promotion in the advertising console to allow advertisers to harvest high performing targets across their campaigns. Target promotion is a performance advertising strategy that identifies targets for further refinement to drive more efficient spend against high-performing targets and reduce spend on low-performing targets. This combines the common practice of “target harvesting,” which identifies targets to move from broader targeting (e.g., automatic targeting) to more focused targeting (e.g., manual targeting with broad match), with optimized bids and budget changes.

Before today, Sponsored Products advertisers needed to download a search term report and manually manipulate the report data to add new targets to existing or new campaigns. There was no automated way to add high-performing targets from an automated targeting campaign into a separate manual targeting campaign within advertising console. With this launch, advertisers can achieve more performant campaigns by promoting high-performing targets within auto-targeting campaigns to manual-targeting campaigns in the advertising console.

• Sellers
• Vendors
• Partners
• Agencies
• Authors

• The Target Promotion feature will be available to all Sponsored Products advertisers from the “Search term ad groups” page in the advertising console and the Amazon Ads API.