Launch announcement

Re-create Sponsored Display campaigns using the new campaign copy

February 03, 2023

What launched?

Sponsored Display campaign copy helps users re-create Sponsored Display campaigns using a single click in the Amazon Ads console. This feature is also available for Sponsored Products and Sponsored Brands and this launch extends this feature to Sponsored Display campaigns using either audiences or contextual targeting.

Sponsored Display campaign

Why is it important?

This launch enables advertisers to save time by allowing them to re-create campaigns with similar settings. It also encourages experimentation with more Sponsored Display campaigns that can be copied and then later slightly adjusted with small edits.

With Sponsored Display ads, advertisers can add up to 10,000 products to a campaign and benefit from retail awareness, so that marketing campaigns will pause if products go out of stock. Advertisers using Sponsored Display can also customize their creatives by adding a video or choose any combination of headline, logo, and lifestyle image. Advertisers can choose many combinations of creative assets while creating or editing their campaigns, helping audiences discover brands and products.

Where is the feature available?

  • North America: United States, Canada, Mexico
  • South America: Brazil
  • Europe: Germany, Spain, France, Italy, Netherlands, United Kingdom, Sweden, Poland, Turkey
  • Middle East: Egypt, Saudi Arabia, United Arab Emirates
  • Asia Pacific: Australia, India, Japan, Singapore

Who can use it?

  • Vendors
  • Registered sellers

Where do I access it?

  • Amazon Ads console