Gain a clearer picture of your cross-media performance using Amazon Ad Server’s integration with Amazon Marketing Cloud (beta)

October 26, 2022

What launched?

Amazon Ad Server (formerly Sizmek Ad Suite) integration with Amazon Marketing Cloud (AMC) enables advertisers to combine information about their Amazon Ads marketing campaigns with details about their broader media and creative strategy. Advertisers can create advanced queries within a privacy-safe environment that help answer important questions about their creatives, audiences, and the efficacy of their media investment. This holistic perspective across their entire media buy allows advertisers to gain deeper insights that can be used to help improve advertising outcomes.

Why is it important?

This integration enables several insight use cases that can help improve customer understanding and inform campaign optimization. For instance, advertisers can measure the impact of non-Amazon media on Amazon conversions, and achieve more comprehensive cross-channel attribution by looking beyond ads bought via Amazon DSP. Audience insights across the media buy can help enable measurement for media bought anywhere customers spend their time, and surface new high-performing audiences. This helps advertisers to fine-tune their planning strategy across each phase of the marketing funnel and tailor creative messaging accordingly.

Here's an example of the AMC Query editor

AMC Query editor with Sizmek Ad Suite fields

AMC Query editor with Amazon Ad Server fields

Where is it available?

North America
  • CA
  • MX
  • US
  • DE
  • ES
  • FR
  • IT
  • UK
Middle East
  • UAE
Asia Pacific
  • AU
  • IN
  • JP

Where do I access it?

  • AMC UI or API

Who can use it?

  • Registered AMC users who use Amazon Ad Server
  • Managed service
  • Self-service

This feature is in beta and is available to brands and agency AMC customers and who use Amazon Ad Server in either a self-service or managed service capacity. Amazon Ad Server signals can be queried within Amazon Marketing Cloud via UI or API.