Launch announcement
Related Product Targeting (RPT) Support for 3P Supply
August 27, 2024
What launched?
Related product targeting is a previously launched feature within Amazon DSP’s contextual targeting solution that enables advertisers to reach shoppers who are browsing for products that are often purchased with those being promoted by the advertiser’s campaign. Previously this feature only supported Amazon operated and owned supply. Starting August 27 2024, we’ve expanded related product targeting to also reach third-party supply.
Targeting
Contextual
Why is it important?
Understanding which products are often purchased together allows advertisers to expand the third party contexts they are reaching, while maintaining a high degree of relevancy. Related product targeting dynamically adjusts the targeted content to reflect the latest data and co-purchasing trends.
Where is the feature available?
- North America: United States, Canada, Mexico
- South America: Brazil
- Europe: Germany, Spain, France, Italy, United Kingdom, Belgium, Switzerland, Poland, Turkey, Austria, Netherlands, Sweden, Finland, Norway, Ireland, Denmark, Luxembourg
- Middle East: Saudi Arabia, United Arab Emirates, Israel, Egypt, Morocco, Bahrain, Kuwait
- Asia Pacific: Australia, India, Japan, New Zealand, China, Singapore
Who can use it?
- Amazon DSP
- Self-service
- Managed service
Where do I access it?
- It can be accessed within the “Location and segment targeting” tab in the Amazon DSP.
API specific
- Related product targeting can also be applied to ad targeting using the “auto target” option in the Universal Targeting API. For full technical details, please read https://advertising.amazon.com/API/docs/en-us/dsp-universal-targeting