Launch announcement

Unify your Amazon Ads strategy with Amazon Ad Server

April 3, 2023

What launched?

Sizmek Ad Suite is pleased to unveil its new identity as Amazon Ad Server, offering brands and agencies worldwide new visual experiences and connections to Amazon’s range of audiences and ad tech solutions.

analytics page

Read performance metrics with visual analytics.

console page

Easily customize dynamic creatives for a range of formats.

aggregated report

Configure report deliveries of campaign insights. ­The information included in the image above is fictitious which is presented for illustrative purposes only. Actual results may vary.

Why is it important?

An important link in the Amazon Ad tech stack, Amazon Ad Server can help power dynamic creative optimization using Amazon Audiences, which also inform campaign performance and ad delivery insights through Amazon Marketing Cloud (AMC). By bringing Amazon Ad Server’s breadth of cross-media analytics into AMC, users can achieve advanced insights about their audiences and sales to help optimize their Amazon DSP campaign strategy.

In addition to configuring insight-driven campaigns and building dynamic creatives for global audiences, Amazon Ad Server supports frequency and reach metrics powered by machine learning models. Users also have access to expert customer service teams operating across the globe.

Where is the feature available?

  • North America: United States, Canada, Mexico
  • South America: Brazil
  • Europe: Germany, Spain, France, Italy, Netherlands, United Kingdom, Sweden, Poland, Belgium, Turkey
  • Middle East: Saudi Arabia, United Arab Emirates, Egypt
  • Asia Pacific: Australia, India, Japan, Singapore

Who can use it?

  • Amazon Ad Server is available to advertisers globally including vendors and sellers, and offers both industry-recognized managed-service and self-service. Amazon Ad Server may be accessed from the Amazon Ads website.

Where do I access it?

Automation

You spoke, we listened

This launch or feature update is as a result of advertiser driven feedback

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