Streaming TV and online video ads

Amazon Streaming TV and online video ads help you share your brand message to unique and relevant audiences at scale.

A woman watching TV while sitting by her couch

Scale your reach across world-class content. Our video advertising solutions combine first-party insights, measurement capabilities, exclusive inventory and a unique relationship with Amazon Publisher Services. Use Streaming TV and online video ads to engage audiences across Amazon-affiliated sites like and Twitch, devices like Fire TV and across the web.

Streaming TV ads

Streaming TV ads appear either before, during or after streaming content. These ads cannot always be skipped and therefore are typically viewed until completion of the ad.

Online video

Online video ads appear in both in-stream and out-stream formats, across browser and app, on devices such as desktop, mobile and tablet. Online video formats include in-feed video, in-article/in-read video, video in-banner and interstitial video.

Why use Streaming TV ads

With Amazon Streaming TV ads, you can showcase your brand alongside premium, brand-safe streaming content, including the latest movies and TV shows on IMDb TV, across broadcast and network apps and alongside live sports and news.

Reach highly engaged young adult viewers where they are

Amazon streaming content and Twitch jointly reach an unduplicated monthly audience of 120 million viewers, helping you connect with an audience that is becoming harder to reach with linear TV.1 Over 90% of Amazon’s ad-supported streaming audience is watching nearly two hours of our streaming content every day.2

Build connections with a trusted audience

Amazon has 300M+ active customer accounts worldwide.3 Reach customers who shop our store, watch our films and TV programmes, stream live sports and more. These behavioural signals have been shown to help brands achieve a 44% increase in consideration compared to using demographic attributes alone.4

Show up in content that delights viewers

Over 80% of our ad-supported audience consider themselves regular bingers.5 Show up alongside IMDb TV Original hit programmes and films during live sports, such as Thursday Night Football, across the top TV networks and broadcasters, and on the News app on Fire TV.

Connect with viewers with reimagined ad experiences

We offer tools that help you engage audiences in creative, compelling and custom ways. For example, you can enrich your video creatives with Amazon-exclusive features like star ratings, Alexa hints and prompts.

1 Nielsen Media Impact household and Amazon internal, 2021.
2 Amazon internal data and GfK Simmons, 2020
3 Amazon quarterly earnings release, Q3 2020. Active customer accounts represent accounts that have placed an order during the preceding 12-month period.
4 Amazon internal data, 2020
5 GfK Simmons, 2020

A young man and a young woman laugh together while sitting on a couch in a living room with a TV in the background, which shows a films selection screen.

How advertisers can use Streaming TV ads

Use Streaming TV ads to extend the reach of your linear TV campaign to unique, highly-engaged viewers. One in three US CTV users are viewing streaming content on a Fire TV device, binging billions of hours of content every month.6 On average, you can increase your total net media reach by more than 6.5% without increasing your total media budget, and nearly 74% of this incremental reach would not be achieved through linear TV.7

6 eMarketer, 2020
7 Fire TV extends linear TV advertiser’s reach to millennials who are active Amazon customers, Nielsen Media Impact, 2019.

Case study

Quest Nutrition

Quest Nutrition used Amazon Streaming TV ads to help drive awareness and consideration for its brand at scale and track measurable results.

Why use online video ads

With online video ads, you can reach audiences with both in-stream and out-stream video ads on Amazon affiliated sites such as and Twitch, and across the web on leading publishers’ sites through Amazon Publisher Services and third-party exchanges.

Build an insight-based strategy

Our first-party insights help you determine which Amazon audience segments are most responsive to your ads, helping you develop a comprehensive marketing strategy that’s aligned to your brand.

Inspire action

Take advantage of exclusive video creative tools, such as Video Creative Builder (beta), to customise your message and provide relevant content at any point during the customer journey.

Complement display ads

Amazon Advertising campaigns that combine both display and video see an average 320% increase in detail page views and 150% increase in purchase rate compared to display-only campaigns.8

8 Amazon internal, September 2020, WW.

Young woman sitting by the Amazon Spheres looking at a tablet

How advertisers can use online video ads

Use online video ads to showcase your brand to audiences across the web in a variety of formats. If you already use Amazon DSP to run display campaigns, it's easy to expand your advertising with relevant and engaging video content. Our Video Creative Builder helps you create robust video ads from existing assets without needing additional production or design resources.

Whether you're looking to drive awareness with new audiences or reconnect with your existing customers, you can combine our exclusive Amazon audiences and first-party insights to create online video ads that reach audiences across the marketing funnel.

“With Amazon Advertising, we get reach, we get insights, but most importantly, we get measurement tools so that we can actually see that our advertising is working.”– Suzanne Ginestro, CMO, Quest Nutrition

Who can use video ads

Businesses can buy video ads whether or not they sell products on Amazon. Self-service Amazon DSP users can buy and manage their own video campaigns, while those seeking a managed-service option can work with our ad consultants. The managed-service option typically requires a minimum spend of $35,000 (US). Contact a sales consultant for more information.

Video ads are available in:
North America
  • CA
  • MX
  • US
South America
  • BR
  • DE
  • ES
  • FR
  • IT
  • NL
  • UK
Middle East
  • KSA
  • UAE
Asia Pacific
  • AU
  • IN
  • JP
  • SG

How to get started with Streaming TV and video ads

Contact an Amazon ad consultant to learn more about campaigns using video ads.

Already have an existing Amazon DSP account? Sign in


What are Streaming TV ads?

Streaming TV, also known as over-the-top (OTT) refers to any online service that provides video content over the internet without satellite or cable. Streaming TV ads are the video advertisements delivered to viewers within streaming content.

How are my campaign results measured?

Advertisers can access our full suite of first-party reporting metrics, including impressions, unique reach, video completion rate, detail page views, branded searches and new-to-brand. In addition to first-party metrics, we also work with 20+ Amazon-supported third-party measurement providers to measure the impact of Streaming TV ads off and on Amazon.

What happens when customers click my ads?

Clickable online video ads can link to a product page on Amazon, your own website or another destination.

What if I don’t have any videos for my Streaming TV campaign?

No problem – you can use our Video Creative Builder to create a video ad for your brand. Experiment with different products, images and calls-to-action to discover what resonates with viewers.

What are the ad inventory sources for Amazon Streaming TV ads?

There are five main Streaming TV inventory sources available to advertisers: IMDb TV, Amazon Publisher Services broadcaster and network apps, live sports, Twitch and the News app on Fire TV.