Leverage Stores for brand growth
Learn how to set up a Store to help reach more customers. Plus, you’ll find out best practices for optimising and designing your Store.
No matter the size of your brand, Stores give you an immersive place to introduce audiences to your story, mission and products.
Amazon Stores allow you to showcase your brand and products in a multipage, immersive shopping experience.
Help shoppers explore your full range of products with your own branded URL on Amazon.
Use pre-designed templates and drag-and-drop tiles to create a Store that fits your brand and spotlights your best-selling products, without ever writing a line of code.
Metrics like sales, visits, page views and traffic sources help you better understand how to best serve your shoppers.
On average, Stores with more than three pages have 83% higher shopper dwell time and 32% higher attributed sales per visitor.1
On average, Stores updated within the past 90 days have 21% more repeat visitors and 35% higher attributed sales per visitor.2
These free courses will teach you how to best use our products and solutions to grow your brand on Amazon and start reaching new audiences.
Create pages for your products using our templates and features.
Add videos, text and images to show your products in action.
Submit your Store for review. It will be typically be reviewed within 24 hours.
In your Store, shoppable images help customers see your products in context, engage with their details and add them directly to their baskets.
Already have an account? Sign in
Stores are available for sellers enrolled in Amazon Brand Registry, vendors and agencies. You do not need to advertise on Amazon to create a Store.
Create your Store using Amazon's self-service Store builder, available through the advertising console. You can use templates to build your pages. You can use the drag-and-drop content tiles to add, remove or rearrange content in the template, or you can use the tiles to build your own design. After you’re finished designing your online Store, submit it for review. Learn more about building and optimising your Store.
There is no cost to create a Store.
The Stores insights dashboard includes metrics such as daily visitors, page views and sales generated from your Store. If you promote your Store in external marketing activities, you can also add a tag to the URL to analyse traffic sources to your Store.
On Amazon, Stores can be reached through the brand byline (the brand name link displayed under or above product names on a product’s detail page). You can also send shoppers directly to your Store via the short URL, such as amazon.com/BRANDNAME.
You can also drive traffic to your Store from your own sites and social media, or sponsored advertising both on and off Amazon. Shoppers can share Stores with their friends via Facebook, Twitter and Pinterest. Stores are also discoverable through shopping results on Amazon.
Yes. Stores templates and widgets are all designed for mobile web, app and desktop. Learn how to optimise your Store for mobile.
At this time Stores does not support advertisers who do not sell on Amazon. These advertisers can continue to use campaign landing pages.
You can use your Store as the Amazon landing page for your Sponsored Brands campaigns. Display ad campaigns can also direct traffic to your Store or a sub-page within your Store.
1 Amazon internal, May 2020
2 Amazon internal, WW, May 2020