Stores
Welcome shoppers to your Amazon storefront.
No matter the size of your brand, Stores give you an immersive place to introduce audiences to your story, mission and products.
What are Stores?
Amazon Stores allow you to showcase your brand and products in a multipage, immersive shopping experience.
Get discovered by shoppers
Help shoppers explore your full range of products with your own branded URL on Amazon.
Customise your Store, easily
Use pre-designed templates and drag-and-drop tiles to create a Store that fits your brand and spotlights your best-selling products, without ever writing a line of code.
Measure your success
Metrics like sales, visits, page views and traffic sources help you better understand how to best serve your shoppers.
Insights
+83% higher dwell time
On average, Stores with more than three pages have 83% higher shopper dwell time and 32% higher attributed sales per visitor.1
+35% higher attributed sales per visitor
On average, Stores updated within the past 90 days have 21% more repeat visitors and 35% higher attributed sales per visitor.2
Course
This course will provide end-to-end instruction for setting up your Store for success, including best practices for design and navigation, and tips for optimising based on insights.
Build your Store
1
Create pages for your products using our templates and features.
2
Add videos, text and images to show your products in action.
3
Submit your Store for review. It will be typically be reviewed within 24 hours.
Resources for Stores
FAQs
Create your Store using Amazon's self-service Store builder, available through the advertising console. You can use templates to build your pages. You can use the drag-and-drop content tiles to add, remove or rearrange content in the template, or you can use the tiles to build your own design. After you’re finished designing your online Store, submit it for review. Learn more about building and optimising your Store.
There is no cost to create a Store.
The Stores insights dashboard includes metrics such as daily visitors, page views and sales generated from your Store. If you promote your Store in external marketing activities, you can also add a tag to the URL to analyse traffic sources to your Store.
On Amazon, Stores can be reached through the brand byline (the brand name link displayed under or above product names on a product’s detail page). You can also send shoppers directly to your Store via the short URL, such as amazon.com/BRANDNAME.
You can also drive traffic to your Store from your own sites and social media, or sponsored advertising both on and off Amazon. Shoppers can share Stores with their friends via Facebook, Twitter and Pinterest. Stores are also discoverable through shopping results on Amazon.
Yes. Stores templates and widgets are all designed for mobile web, app and desktop. Learn how to optimise your Store for mobile.
At this time Stores does not support advertisers who do not sell on Amazon. These advertisers can continue to use campaign landing pages.
You can use your Store as the Amazon landing page for your Sponsored Brands campaigns. Display ad campaigns can also direct traffic to your Store or a sub-page within your Store.
Sources:
1 Amazon internal, May 2020
2 Amazon internal, WW, May 2020