There is no cost to create a Store.
Why use Stores
Create and customise a dedicated brand destination on Amazon with self-service Store at no additional cost.
Build brand awareness on Amazon
Help Amazon shoppers learn your brand story and discover your product portfolio.
Design your Store – no coding necessary
Use drag-and-drop tiles or predesigned templates to create a customised, multi-page Store with rich media like images and video, without writing a line of code.
Get your own amazon.com web address
Drive shoppers to your Store with ads on Amazon and marketing activities not on Amazon using a unique, easy-to-remember Amazon URL, such as amazon.com/BRANDNAME.
Use Stores insights to optimise ad campaigns
The Stores insights dashboard provides you with a powerful understanding of your Store-related sales, visits and page views, and traffic sources both on and off Amazon.
How brands are using Stores
Who can use Stores
Stores are available for sellers enrolled in Amazon Brand Registry, vendors and agencies. You do not need to advertise on Amazon to create a Store. You can create a Store at no additional cost.
Countries where Stores are available
North America
- CA
- MX
- US
Europe
- DE
- ES
- FR
- IT
- UK
Middle East
- KSA
- UAE
Asia Pacific
- AU
- IN
- JP
How advertisers can use Stores
Stores allow you to create your own curated brand destination on Amazon at no cost. For a new or emerging brand, this can be a great way to introduce your brand story to shoppers through custom text, image and video.
Use dynamic content such as best sellers and recommended products to help shoppers explore your full product portfolio when they visit your Store. By making it easier for shoppers to discover more of your product offerings, you can create the opportunity for repeat purchases and customer loyalty.
Your Store is an always-on destination, and you can drive traffic to it using both sponsored advertising and other marketing activities, such as social media and email. Use Sponsored Brands or display ad campaigns to send shoppers to your Store and engage them with a fully branded experience. Help create brand loyalty by sharing your Store on your social media accounts, letting shoppers know they can visit to see the latest from your brand on Amazon.
How to get started with Stores
1
Create pages for your products and categories using pre-designed templates or drag-and-drop tiles.
2
Add videos, text and images to tell your brand story and show your products in action.
3
Submit your Store for review. It will be reviewed within 24 hours.
FAQs
How do I build or edit my Store?
Create your Store using Amazon’s self-service Store builder, available through Seller Central or the advertising console. You can use templates to build your pages. You can use the drag-and-drop content tiles to add, remove or rearrange content in the template, or you can use the tiles to build your own design.
How can I measure the performance of my Store?
The Stores insights dashboard includes metrics such as daily visitors, page views and sales generated from your Store. If you promote your Store in external marketing activities, you can also add a tag to the URL to analyse traffic sources to your Store.
What if I don’t sell products on Amazon?
At this time Stores does not support advertisers who do not sell on Amazon. These advertisers can continue to use campaign landing pages.
How can shoppers discover my Store?
On Amazon, Stores can be reached through the brand byline (the brand name link displayed under or above product names on a product’s detail page). You can also send shoppers directly to your Store via the short URL, such as amazon.com/BRANDNAME.
You can also drive traffic to your Store from your own sites and social media, or sponsored advertising both on and off Amazon. Shoppers can share Stores with their friends via Facebook, Twitter and Pinterest. Stores are also discoverable through shopping results on Amazon.
Will my Store display on mobile?
Yes. Stores templates and widgets are all designed for mobile web, app and desktop.
How do Stores work with other Amazon Advertising products?
You can use your Store as the landing page for your Sponsored Brands campaigns. Display ad campaigns can also direct traffic to your Store or a sub-page within your Store.
