A glacier white Amazon echo dot

Why use audio ads

Extend your brand's reach beyond the screen with audio ads on Amazon Music’s free ad-supported tier. Featured during breaks in playback, these ads reach audiences as they listen to the free tier of Amazon Music across Alexa-enabled devices, including Echo and Fire TV, as well as on mobile and desktop.

Reach audiences in screen-free moments

Audio ads can be anywhere between 10 and 30 seconds and are played periodically during breaks between songs, bringing your brand message to listeners even if they aren’t watching their screens.

Access unique, quality inventory

Go beyond traditional radio ads to tell your story on the free tier of Amazon's own music service, where, unlike traditional radio, listening peaks on weekends and primarily takes place in the home.1

Participate in a growing medium

Music is one of the top customer interactions on Alexa.2 Amazon audio ads help you drive brand awareness among this growing audience by playing on Amazon Music's ad-supported tier, which is the default music service on Echo devices.

Beige headphones

How advertisers can use audio ads

Consider using audio ads to complement your on-screen advertising strategy if you're already using other Amazon Ads products. Companion banners display on Echo Show devices, Fire TV and on mobile and desktop, where audiences can click after they hear your ad on Amazon Music’s ad-supported tier.

Audio ads may help increase your audience. Only 32% of the US population pays for a streaming subscription – many listeners rely on free, ad-supported music.3

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Case study

“Amazon Ads has absolutely enabled us to reach new customers and improve awareness of our brand to a population who we just wouldn't have been able to reach.”

– Tara Marston, Director, Media Planning, Mastercard

How to create an audio ad campaign


Contact an Amazon Ads account executive.


Provide your own audio file and companion banner, or work with your ad consultant to develop creative assets.


Depending on the campaign, ads can go live in as little as three working days.


Who can use audio ads

Businesses can buy audio ads whether or not they sell products on Amazon. Audio ads require working with an Amazon Ads account executive, with a typical minimum budget of $35,000 (US). Contact an for more information. Ads are sold on a CPM (cost-per-thousand impressions) basis.

North America
  • CA
  • MX
  • US
South America
  • BR
  • DE
  • ES
  • FR
  • IT
  • NL
  • SE
  • UK
Middle East
  • KSA
  • UAE
Asia Pacific
  • AU
  • IN
  • JP
  • SG
How are my campaign results measured?

Reporting includes impressions, average impression frequency, cumulative campaign reach, audio start, audio complete, effective cost per audio complete (eCPAC) and more.


1 Amazon Music internal data, May 2019, The Nielsen Company, Audio Today 2019, June 2019 for comparison.
2 Amazon internal data, August 2019.
3 Nielsen Music 360 report, November 2018.