Audio ads

Your brand.
Turned up.

Whether audiences are going through their morning routines, working from home, cooking in their kitchens or entertaining friends and family, connect with them during screen-free moments with audio ads.

A person with a hijab tucked inside of a pullover hoodie, looking down at their phone with headphones around their ears, smiling
Playlist album titled “my discovery mix” showing length of playlist

Reach audiences during screen-free moments

Bring your brand message to audiences with 10-to-30-second audio ads, which play periodically during breaks between content.

Two line graphs overlapping with a play button

Access quality inventory

Tell your story across premium audio content where listening peaks on weekends and primarily takes place in the home.1

A Glacier White Amazon Echo Dot

Make noise on a growing channel

Music is one of the top customer interactions on Alexa.2 Drive your brand awareness among growing audiences.

Audio advertising insights

A circular bar graph that is increasing showing 32%

32%

Only 32% of the US population pays for a streaming subscription – many listeners rely on free, ad-supported music.3

A circular bar graph that is increasing showing 85%

85%

More than one-third of US consumers have smart speakers, and 85% use them to play audio in a typical week.4

1.9X

1.9X higher brand favourability

From Q1 2020 to Q2 2021, Amazon audio campaigns outperformed Kantar Norms for audio advertising, with campaigns delivering 1.4X higher unaided awareness, 1.6X higher aided awareness and 1.9X higher brand favourability compared to benchmarks for the digital audio industry average.5

Meet our customers

Purina takes us inside the making of the “Beggin’ Boogie”, a song created with Amazon Ads that plays through a voice landing page, a customised Alexa Skill developed for the Amazon Ads campaign.

A black tablet showing advertisement UI for Purina’s Beggin’ Boogie on Amazon Music

Get started with audio ads

Brands can buy audio ads whether or not they sell products on Amazon. You’ll work with an Amazon Ads account executive to develop your audio ads.

FAQs

Who can use audio ads

Businesses can buy audio ads whether or not they sell products on Amazon. Audio ads require working with an Amazon Ads account executive, with a typical minimum budget of USD $25,000. Contact your account executive for more information. Ads are sold on a CPM (cost-per-thousand impressions) basis.

North America
  • CA
  • MX
  • US
South America
  • BR
Europe
  • DE
  • ES
  • FR
  • IT
  • NL
  • PL
  • SE
  • TR
  • UK
Middle East
  • KSA
  • UAE
Asia Pacific
  • AU
  • IN
  • JP
  • SG
What are audio ads?

This type of advertising can help brands reach a wider audience during screen-free moments. Audio marketing can also help brands build awareness campaigns, allowing you to communicate your brand message programmatically before or during audio streaming content, like when audiences listen to music or news.

How are my campaign results measured?

Reporting includes impressions, average impression frequency, cumulative campaign reach, audio start, audio complete, effective cost per audio complete (eCPAC) and more.

Sources:

1 Amazon Music internal data, May 2019, The Nielsen Company, Audio Today 2019, June 2019 for comparison.
2 Amazon internal data, August 2019.
3 Nielsen Music 360 report, November 2018.
4 The Smart Audio Report, Edison Research, Spring 2020
5 Kantar Norms, 2020–2021