Amazon Marketing Stream
Near real-time access to hourly metrics and campaign messages
Amazon Marketing Stream (beta) is a push-based messaging system that delivers hourly Amazon Ads campaign metrics and information on campaign changes in near real time, through the Amazon Ads API.
Optimise campaigns more effectively
Obtain performance metrics, summarised hourly, that provide intra-day insights to help drive advanced campaign optimisation.
Respond quickly to campaign changes
Access timely information such as budget consumption, which can help advanced API users write responsive applications to further optimisation.
Improve operational efficiency
Push-based information delivered to you in near real time, eliminates the need to aggregate metrics over time to understand the changes between hourly performance.
Example data visualisation
Conversion rate (%)
Cost per click (CPC) $
How to use Amazon Marketing Stream
Manage campaigns intra-day
Analyse hourly variations, helping you optimise campaign attributes such as increasing bids during hours with greater performance.
Build responsive applications
Take actions in near real time on changes such as campaigns going out of budget.
Keep local reporting store in sync
Help maintain campaign reporting in sync with Amazon Ads’ reporting on a continuous basis as Amazon Marketing Stream pushes changes to dimensional campaign information in near real time.
Develop push notifications
Keep advertisers informed by setting up timely, trigger-based notifications within your campaign management interface.
Examples of how Amazon Marketing Stream is used
Solution provider Quartile used Amazon Marketing Stream’s hourly performance metrics to update advertiser campaigns more frequently, helping improve campaign efficiency.
Utilising Amazon Marketing Stream helped solution provider Flywheel Digital and their clients meet campaign goals, helping increase clicks, sales, and ROAS while keeping media spend consistent.
Get started with Amazon Marketing Stream
Visit our Amazon Marketing Stream onboarding guide, which walks through the process of getting API access, integrating with AWS, and subscribing to campaign data sets using the Amazon Marketing Stream API.
Amazon Marketing Stream is currently limited to tool providers and direct advertisers who are integrated with the Amazon Ads API.
To help set up for success with Amazon Marketing Stream, here are a few things you need:
- Technical integration with the Amazon Ads API: If you already have this, there is no separate access for Amazon Marketing Stream required. You’ll use the same access token to subscribe to Amazon Marketing Stream metrics. If you’re not yet integrated, follow the steps to onboarding available in the Amazon Ads advanced tools centre.
- An AWS account, which is required to create an SQS end point where you wish to receive Amazon Marketing Stream data sets.
- Access to software development resources.
Yes – at least initially, you’ll need a developer resource to establish the Amazon Marketing Stream subscription API connection. In addition, we recommend a solid understanding of how AWS works in order to most efficiently use Amazon Marketing Stream.
You can use any type of AWS database to receive Amazon Marketing Stream data sets.
Once the Amazon Marketing Stream subscription API returns successfully, you’ll start receiving data sets into your AWS SQS end point. Alternatively, the data can be stored, and an analyst can take them from an SQS end point, storing in S3 and using a service to query in S3. You can decide what method is best based for their unique use case.
You can create services based on near real-time reporting and campaign changes in your AWS database. This means creating responsive applications to monitor incoming information in near real time.
Amazon Marketing Stream can currently be used to obtain hourly changes to Sponsored Products performance metrics (traffic and conversion). These insights can help inform campaign optimisations, such as automating hourly bids through the Amazon Ads API. For Sponsored Display and Sponsored Brands reporting, you can leverage the ad console and reporting API, which will provide daily performance metrics.