How Amazon Advertising can help consumer electronics brands reach shoppers
Based on a custom survey by Kantar,1 Amazon can help you reach significant segments of consumer electronics buyers.
83% research online
While 49% of smartphone purchases are made in-store, 83% of smartphone buyers conduct research online prior to purchasing. Amazon also helps shoppers discover new brands, as 64% of smartphone buyers discover a new brand or product on Amazon.
63% discovered a new brand or product
86% of laptop buyers conduct research online prior to purchase, but 37% still buy in-store. 63% of laptop buyers discovered a new brand or product on Amazon and tend to have a larger consideration set.
60% purchase in-store
Amazon reaches TV purchasers, even though 60% of shoppers ultimately purchase in-store. TV buyers come to Amazon to compare prices and read reviews and recommendations.
Customers don’t have to shop for consumer electronics on Amazon in order for you to reach them. With more than 300 million worldwide active customer accounts, we’re able to reach shoppers at scale even if they don’t directly engage with the consumer electronics category on Amazon.
1Kantar, 2019, US.
2Amazon quarterly earnings, Q1 2020. Active customer accounts represent accounts that have placed an order during the preceding 12-month period.