Simplify campaign targeting with the help of Ads Agent

What launched?

With the launch of Ads Agent into the Targeting widget, we are introducing a new feature that streamlines the campaign setup experience in Amazon DSP. You can define your targeting intent through natural language descriptions or by uploading campaign documents. Within Amazon DSP, Ads Agent intelligently pre-populates intent based on your campaign settings, which you can then refine further. Ads Agent then instantly suggests the most relevant Amazon audience segments and keywords for your campaign, eliminating hours of manual work while maintaining full transparency and control to drive campaign efficiency.

To use Ads Agent for campaign targeting, click “Add targeting with AI” in the Targeting widget at the line-item level.

Enter your targeting intent to get a list of audience and keyword suggestions. Click “Add targeting” to apply suggestions to your line item.

Why is it important?

Using Ads Agent for audience targeting suggestions combines AI-driven automation with full transparency, empowering advertisers to effortlessly discover and reach relevant audiences at scale with improved campaign efficiency. Advertisers can now define their campaign targeting strategy through simple natural language descriptions or uploading a document instead of manually navigating through multiple targeting controls. The solution provides AI-generated suggestions to reach relevant audiences and keywords with supporting rationale, helping advertisers make an informed decision about their audience targeting strategy.

Where is the feature available?

• North America: United States

Who can use it?

• Self-service advertisers and agencies

Where do I access it?

• Amazon DSP