Launch announcement
New metrics available for Sponsored Brands performance-based budget rules
8 April 2023
What’s launched?
In July 2022, we expanded the budget rules API to support performance-based budget rules for Sponsored Brands campaigns using return on advertising spend (ROAS). We have now added two new metrics for Sponsored Brands performance-based budget rules: top-of-search impression share (metricName is IS) and percent of sales new-to-brand (metricName is NTB).
Why is it important?
Budget rules help you plan budget changes in advance so you can spend less time making manual adjustments. You can set rules based on specific dates or performance goals. Advertisers can use budget rules to reduce the likelihood of campaigns running out of budget, especially during peak days or festive events.
Where is the feature available?
- North America: United States, Canada, Mexico
- South America: Brazil
- Europe: Germany, Spain, France, Italy, Netherlands, United Kingdom, Sweden, Poland, Belgium, Switzerland, Austria, Finland, Norway, Ireland, Denmark, Luxembourg, Turkey
- Middle East: Saudi Arabia, United Arab Emirates, Bahrain, Kuwait, Egypt, Morocco, Israel
- Asia Pacific: Australia, India, Japan, New Zealand, China, Singapore
API specific
You only need to complete this session if your launch is [API + Console] or [API] , Technical details, explanation of key endpoints (only the most important ones). For full technical details, please read [link to documentation]
For more information:
- Sponsored Brands budget rules API reference
- Sponsored Brands budget rules overview
- Sponsored Brands performance-based budget rules