Launch announcement
Responsive e-Commerce creative (REC) on 3p Native Inventories
December 08, 2023
What’s launched?
Endemic advertisers can now use Responsive e-Commerce Creative (REC) to promote their products on third-party Native supplies, such as TripleLift. To get started, simply add the ASINs of your products. REC will optimise to select the best ASIN for your target audience. It will then deliver live elements, such as pricing, deals and star ratings of the chosen ASIN to the third-party supply sources for in-feed native advertising.
Creative Form for Responsive e-Commerce Creative
Responsive e-Commerce Creative Native ad on a 3p publisher site
Why is it important?
Advertisers can now utilise live components from their product detail page to access true native display inventories. This eliminates the need to rely on creative agencies for obtaining ad components. In addition, they can use REC to access expanded inventories that were not previously available in ADSP.
Where is the feature available?
- North America: United States, Canada, Mexico
- South America: Brazil
- Europe: Germany, Spain, France, Italy, Netherlands, United Kingdom, Belgium, Switzerland, Poland, Türkiye
- Middle East: Saudi Arabia, United Arab Emirates
- Asia Pacific: Australia, India, Japan
Who can use it?
- Managed service
- Self-service