Maximize campaign performance across Amazon DSP Inventory

What launched?

Amazon DSP's new consolidated inventory view gives advertisers a single, streamlined interface to access all Amazon advertising channels — from Amazon Owned & Operated Network, Amazon Publisher Direct, and third-party exchanges. Starting September 29, 2025, advertisers can plan and launch display and online video campaigns more efficiently through one unified view, eliminating the need to navigate between multiple sections. This simplified approach automatically includes all eligible Amazon inventory sources, making campaign setup faster and reducing the risk of missing valuable advertising opportunities.

Why is it important?

The consolidated interface transforms how advertisers plan and optimize their campaigns across Amazon's premium advertising channels. Instead of manually selecting individual inventory sources or toggling between separate views, advertisers can now access Amazon's complete advertising portfolio through one intuitive interface. This streamlined approach not only saves valuable planning time but also delivers proven performance benefits - including 50% higher CTR for consideration campaigns, 4x higher ROAS for performance campaigns, and 72% increased total ROAS when utilizing the full Amazon Owned and Operated Inventory. By combining simplified campaign management with Amazon's machine learning optimization strategies, advertisers can more effectively reach customers throughout their day across Amazon environments.

Where is the feature available?

• North America: United States, Canada, Mexico
• South America: Brazil
• Europe: Germany, Spain, France, Italy, United Kingdom, Belgium, Switzerland, Poland, Turkey, Austria, Netherlands, Sweden, Finland, Norway, Ireland, Denmark, Luxembourg
• Middle East: Saudi Arabia, United Arab Emirates, Israel, Egypt, Morocco, Bahrain, Kuwait
• Asia Pacific: Australia, India, Japan, China, New Zealand, Singapore

Who can use it?

• Self-service advertisers

Where do I access it?

• Amazon DSP

API specific:

Amazon DSP's new "Amazon Owned and Operated Network" feature allows advertisers to target all eligible Amazon inventory through a single source ID. Available for both display and online video formats, this enhancement simplifies campaign management by eliminating the need to manually select individual Amazon inventory sources.

Key API updates include:

• ListCMInventoryDiscoveryExchangesV1: Now returns "Amazon Owned and Operated Network" as an eligible inventory exchange for DISPLAY and ONLINE_VIDEO inventory types
• CreateDspTargetsV1: Supports targeting "Amazon Owned and Operated Network" using Inventory Type AMAZON and Inventory Source Id 315153005982735861
• ListDspTargetsV1: Returns "Amazon Owned and Operated Network" Inventory Source Id in the response when the ad group targets "Amazon Owned and Operated Network"
• DeleteDspTargetsV1: Supports deletion of "Amazon Owned and Operated Network" targeting using its inventory source Id