Launch announcement

Amazon Marketing Cloud (AMC) Certification launches on the learning console

June 01, 2023

What’s launched?

Amazon Marketing Cloud (AMC) is a secure clean-room environment designed to analyse cross-channel marketing efforts, generate custom reporting and obtain unique insights. The new AMC Certification, available for free in the learning console, offers a curated learning path for analytics practitioners to acquire how to perform analyses and explore insights in AMC, then validates AMC knowledge with a certification assessment. The optional six-course learning path will cover the AMC user interface, explain event tables and key fields, review how to write queries, and explore advanced capabilities, such as building rule-based audiences to activate in Amazon DSP. Once ready, learners can take a certification assessment to test their AMC knowledge.

Why is it important?

When using AMC, advertisers have the flexibility to define what business questions are most important to explore, such as illustrating the shopping journey or assessing how media channels contribute to sales. Business leaders can feel confident that SQL-skilled analytics professionals with the AMC Certification can help their organisation craft sophisticated reports that will help them make decisions to optimise advertising campaigns. Certified advertisers can showcase their completion badge on social media to let clients, colleagues, and employers know that Amazon Ads has validated their AMC expertise.

Where is the feature available?

  • North America: United States, Canada, Mexico
  • South America: Brazil
  • Europe: United Kingdom, Germany, Spain, Poland, Italy, France, Netherlands, Türkiye, Sweden, Ireland, Luxembourg, Finland, Norway, Denmark, Austria, Belgium, Switzerland
  • Middle East: Egypt, United Arab Emirates, Saudi Arabia, Bahrain, Kuwait, Israel, Morocco
  • Asia Pacific: Australia, Japan, India, New Zealand, Singapore

Who can use it?

Anyone can enrol in the AMC Certification on the learning console. However, this certification is best suited for analytics professionals with SQL experience who support partners or advertisers that want to use AMC to enhance marketing planning, activation, optimisation and measurement.

Where do I access it?

You can access the certification for free on the learning console. You can sign up for the Learning Console using the email and password you use to manage your Amazon Ads campaigns or you can create a new Amazon account.


You spoke, we listened

This launch or feature update is as a result of advertiser-driven feedback