Amazon DSP now offers bulk cloning of non-guaranteed line items

29 September 2022

What’s been launched?

This feature provides the ability to copy and/or clone more than one non-guaranteed line item (where inventory for the line item is not reserved) at a time. This feature is available from the line item grid view as long as the line is active or has ended within five days. The newly copied and/or cloned line item inherits the original line item’s name and includes a “copy” suffix for easy identification on the line item grid view. The name of the cloned line item is editable directly from the line item grid. Products, targeting, inventory, bidding and delivery are still editable from within the newly cloned line item.

Bulk Action drop-down

Line items are selected to be copied using the blue check mark. The user can copy line items with or without creatives from the Bulk Action drop-down.

progress of the line item copying

The progress of the line item copying appears while the line item copies.

Why is it important?

Bulk cloning of non-guaranteed line items allows the creation of more than one copy and/or clone of a line item at a time. This will help advertisers streamline line item creation and the optimization process in Amazon DSP.

Where is the feature available?

  • North America: United States, Canada, Mexico
  • South America: Brazil
  • Europe: Spain, France, Italy, Netherlands, United Kingdom, Germany, Sweden, Turkey
  • Middle East: Saudi Arabia, United Arab Emirates
  • Asia Pacific: Australia, India, Japan

Who can use it?

  • Self-service

Where do I access it?

  • Amazon DSP
You spoke, we listened

This launch or feature update is as a result of advertiser-driven feedback