Launch announcement

AI image generation (beta) now available in North America and parts of Europe

April 25, 2024

What’s launched?

We’ve expanded AI image generation (beta) to all Sponsored Brands and Sponsored Display advertisers in United States, Canada, France, Germany, Italy, Mexico, Spain and the UK.

Why is it important?

Advertisers can save time spent on Sponsored Brands and Sponsored Display campaign creation and optimisation with the expansion of AI image generation in the United States, Canada, France, Germany, Italy, Mexico, Spain and the UK. Image generation helps reduce manual curating and testing of creatives by producing enhanced custom product images in seconds. Now, in the campaign creative builder flow, advertisers can open the image generation widget, select or upload a product image, and control the look and feel of the output image by choosing themes or providing a text description – all at no cost and without the need for technical or design experience.

Image generation

Easily access image generation while building your Sponsored Display or Sponsored Brands Product Collection campaign. Create as many variations as needed to quickly test and learn which creative drives the strongest engagement and best return on ad spend.

Provide feedback

Selecting a single image opens a larger view with feedback controls. Users can save the image or add the image to the campaign

Where is the feature available?

  • North America: United States, Canada, Mexico
  • Europe: United Kingdom, Germany, France, Italy, Spain

Who can use it?

  • Sponsored Brands eligible advertisers
  • Sponsored Display eligible advertisers

Where do I access it?

  • Advertising console