What’s new with Amazon Ads

Stay up to date with the latest releases from Amazon Ads. Here we’ll publish announcements for new products, features and updates for Amazon Ads solutions as they’re released.

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Featured updates

Unify your Amazon Ads strategy with Amazon Ad Server

3 April 2023

Amazon Ad Server uses Amazon Audiences to enhance creative optimisation on Amazon DSP campaigns and combines cross-media and Amazon-specific insights in Amazon Marketing Cloud.

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Shorter campaign minimum run time for Amazon Audience Guaranteed (beta)

9 February 2023

Brands with upcoming product launches, peak shopping periods, theatrical releases, tune-in promotions or timely and short flight promotions are now able to run campaigns for a minimum length of five days on Amazon Ads’ self-service Streaming TV ad solutions.

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Sponsored ads and Stores launch in Belgium

25 January 2023

Advertising is now available in Belgium. Help expand your global presence by advertising with Amazon Ads.

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All updates

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