Sponsored Channels allow Prime Video Channel advertisers to promote their channels on the Prime Video home page, helping to drive awareness and subscriptions. The ad placements appear in the ‘My Subscriptions’ row, where Prime Video customers can easily discover new channels. After clicking the ad, customers are directed to the advertiser's channel collection page. Advertisers do not need to provide creative, only the channel ID is required.
As customers scroll down the homepage, sponsored channel ads appear in the recommendations section of the “My subscriptions” row, right next to the channels to which they have already subscribed. When customers click on the ads, they are taken to the advertisers' channel collection pages where customers can add the channels to their subscription list.
A sponsored channel is not selected
A sponsored channel is selected
This section gives a brief overview of policies and guidelines that are to be followed for creatives used in sponsored channels.