Wrap and “Premium” Wrap
Description
Large-format static units positioned above and to either side of the site.
Placement: Top of page, above navigation
Dimensions: 1608 x 850
Package details
The wrap/premium wrap ad unit is part of a package that works in tandem with other ad units when served on the IMDb website. Refer to the additional units listed with each package below for more technical information about companion units.
Wrap and companion
Static wrap and standard IAB 300 x 250 rectangle companion
Additional units: Rectangle
Premium wrap and companion
Premium static wrap and custom companion rectangle, which supports auto-expansion and user-expansion of the rectangle.
Additional units: Premium rectangle
Wrap and premium wrap example
Production specifications
| Serving | First party only |
| Ad type | Custom |
| Core dimensions | 1608 x 850 |
| File weight limit of back-up image | 170 kb |
| Supported devices | Desktop only |
| Supported date messaging | Up to five unique date messages |
Asset deliverables
Each ad execution has unique requirements necessary to produce the individual unit. Failure to provide assets in compliance with the guidelines and technical specifications will affect launch dates.
Wrap – Client designed
- Final designed IMDb wrap PSD template
- Include all message, date and CTA changes within separate layers in the PSD
- Fonts in .otf or .ttf format
- Messaging, CTA and date schedule
- Click-through link
- Optional iPad backup image provided as 170 KB 1608x850 .jpg utilising outlined iPad safe zones in designated template.
Wrap – IMDb designed
- High-resolution layered key art PSDs
- Layered title treatment (with tagline and cast names if you want included)
- Advertising copy
- Legal line, logos, rating bugs
- Fonts in .otf or .ttf format
- Messaging, CTA and date schedule
- Design direction and/or pre-existing ad units for reference
- Brand guidelines
- Click-through link
Production timeline
IMDb ad production timelines account for the number of working days it will take to produce an ad unit. Ad production timelines include all typical phases of an ad life cycle such as booking, design, trafficking and testing. Timelines vary depending on who is responsible for designing the ad unit.
- All timelines begin when design assets have been received and approved by IMDb.
- All timelines end when the ad unit is live on IMDb properties.
| Client-built timeline | Two working days |
| IMDb-built timeline | Five working days |