Standard takeover

A standard takeover runs SOV, and lives above the fold at the top of all IMDb pages. It is comprised of a Standard Billboard and Rectangle. A Tall Banner and Leaderboard will run on mobile and tablet devices respectively.”

Standard takeover example

Standard billboard

A large-format unit positioned above the site. This is an IAB standard billboard ad size.

  • Placement: Top of page
  • Dimensions: 970 x 250

Safe Zone (highlighted in red)

Safe Zone (highlighted in red)


A static unit that accompanies the standard billboard below the fold. This is an IAB standard rectangle ad size.

  • Placement: Below the fold, right-hand side
  • Dimensions: 300 x 250

Safe Zone (highlighted in red)

Safe Zone (highlighted in red)

Photoshop templates

Production timeline

IMDb ad production timelines account for the number of working days it will take to produce an ad unit. Ad production timelines include all typical phases of an ad life cycle such as booking, design, trafficking and testing. Timelines vary depending on who is responsible for designing the ad unit.

  • All timelines begin when design assets have been received and approved by IMDb.
  • All timelines end when the ad unit is live on IMDb properties.
Client-built timelineFive working days
IMDb-built timelineFive working days

Asset deliverables

If building a third-party served ad, please follow the guidelines provided by your publisher.

Each ad execution has unique requirements necessary to produce the individual unit. Failure to provide assets in compliance with the guidelines and technical specifications will affect launch dates.

  • Client designed
    • * Final designed IMDb premium billboard PSD template
    • Fonts in .otf or .ttf format
    • Messaging, CTA and date schedule
    • Click-through link
  • IMDb designed
    • High-resolution layered key art PSDs
    • Layered title treatment (with tagline and cast names if they are to be included in the design)
    • Advertising copy, legal lines, logos and rating bugs
    • Fonts in .otf or .ttf format
    • Design direction and/or pre-existing ad units for reference
    • Brand guidelines
    • Click-through link