Standard Billboard

The billboard is a large IAB-standard unit which lives above the fold on IMDb pages.

* If a Standard Billboard is running SOV on IMDb, it is considered a Standard Takeover, which requires a Rectangle companion unit as well as a Leaderboard and Tall Banner. If not running SOV, the Rectangle will not run as a companion to the Billboard. *


Creative Guidelines

  • Placement: Top of page
  • Dimensions: 970x250

Safe Zone (highlighted in red)

Safe Zone highlighted in red

✔ Do:

  • Provide a standard 970x250 billboard ad
  • Provide 1 CTA

✘ Do not:

  • Include a space for a trailer video or any animation
  • Include more than 1 CTA

Asset Specifications

Serving: 1st party and 3rd party
Core Dimensions: 970x250
File Weight of Backup Image: 70kb
Supported Devices: Desktop only
Supported Date Messaging: Up to 5 unique date messages

Production Timeline

IMDb Ad Production Timelines account for the number of business days it will take to produce an ad unit. Ad Production Timelines include all typical phases of an ad lifecycle such as booking, design, trafficking and testing. Timelines vary depending on who is responsible for designing the ad unit.

  • All timelines begin when design assets are received and approved by IMDb.
  • All timelines end when the ad unit is live on IMDb properties.
Client Built Timeline2 business days
IMDb Built Timeline5 business days

Asset Deliverables

If building a 3rd-party served ad, please follow the guidelines provided by your publisher.

Each ad execution has unique requirements necessary to produce the individual unit. Failure to provide assets in compliance with the guidelines and technical specifications will impact launch dates.

  • Client Designed
    • * Final designed IMDb Billboard PSD template
    • Fonts in .otf or .ttf format
    • Messaging, CTA, and date schedule
    • Clickthrough link
  • IMDb Designed
    • High resolution layered key art PSDs
    • Layered title treatment (with tagline and cast names if they are to be included in the design)
    • Advertising copy, legal lines, logos, and rating bugs
    • Fonts in .otf or .ttf format
    • Design direction and/or pre-existing ad units for reference
    • Brand guidelines
    • Clickthrough link

Photoshop Templates