Climate Pledge Friendly (CPF): Creative guidelines
What is Climate Pledge Friendly (CPF)?
Climate Pledge Friendly highlights products with third-party certifications that are reputable, transparent and focused on positive sustainability impact. We collaborate with a wide range of independent certifying organisations, including governmental agencies, non-profits and international standards setters, to identify products that meet their sustainability standards.
What are sustainability features?
Sustainability features highlight how a product meets environmental or social standards related to sourcing, manufacturing or use. Products are certified for meeting these standards by independent certifying organisations.
See all sustainability features here.
While searching for products on Amazon, customers can look for the leaf badge and the sustainability features label to identify products with sustainability features.
I have products in the Climate Pledge Friendly programme. How do I showcase that via advertising?
- Always leave clear space proportional to the height of the “E” character on all sides of the logo.
- The logo is available in both a horizontal and vertical orientation. Please choose the version that best fits your placement.
- The logo can be used in two different colour variations. Please choose the version that ensures the best contrast and legibility relative to the background colour.
CPF logo guidance: Prohibited usage
Use of the CPF logo is not permitted in the following:
- Creatives showing product(s) not certified in the Climate Pledge Friendly programme: Only use the CPF logo with creatives showcasing products in the CPF programme. Every single product shown must have the CPF-badge in order to use the logo. Never use the logo in ads showing a product not certified in the Climate Pledge Friendly programme.
- Generic brand creative: Never use the CPF logo in creatives that focus on generic brand communication, even if the messaging relates to sustainability. The CPF label specifically qualifies a single product in the Climate Pledge Friendly programme and is not applicable to a brand as a whole.
CPF creative guidelines: Copy
As with all ads, CPF creatives must adhere to Amazon Ads policies. Ads must provide clear and accurate information to customers so that they are informed before they engage with an ad or purchase a product.
Amazon Ads policies relating to environmental or “green” claims can be found in Amazon Ads Guidelines and Acceptance Policies: Environmental or “Green” Claims.
Below are more specific guidance and examples that apply to all ads featuring products in the Climate Pledge Friendly (CPF) programme.
Claims, substantiation and prohibited messaging: Claims must be supported by appropriate substantiation. Read more on substantiation requirements. Any ad copy that reasonably falls into the “Prohibited Claims” category will cause ads to be rejected by moderation. Read more on Environmental or “Green” Claims.
My product meets the Climate Pledge Friendly requirements, but isn’t badged. What do I do next?
First, make sure your unique product is certified (not the product packaging or an individual component of your product). If you still think your product should qualify, you can log in to your Seller Central or Vendor Central account to access the Contact Us page.
If you are new to Amazon and your product is certified by a certification in the Climate Pledge Friendly programme, get in touch with an account executive and learn how we can help you sell on Amazon.