Amazon Ads recognized as Best Advertising Platform at 2025 propmark Awards in Brazil

Amazon Ads has been recognized as the Best Advertising Platform at the prestigious 2025 propmark Awards, marking a significant milestone in the company's trajectory within the Brazilian advertising industry. Selected by market experts, journalists, and propmark members based on performance throughout the year, this award validates Amazon Ads ongoing commitment to innovation and delivering exceptional results to brands across Brazil.

Brazil's most complete media playground

"Our success lies in our ability to offer brands a true playground of solutions that deeply understands Brazilian consumers' lives and translates this understanding into real opportunities for engagement and conversion," says Caro Piber, country manager of Amazon Ads Brazil. This recognition reflects Amazon Ads evolution from a traditional online retail advertising solution into the country's most comprehensive and integrated media environment.

Amazon Ads integrated approach allows advertisers to leverage authentic consumer interactions across multiple touchpoints, from purchase moments to entertainment experiences. With premium content environments and exclusive behavioral insights, Amazon Ads offers a complete view of the consumer journey in a single environment, enabling brands to reach audiences at their highest engagement moments.

Data-driven innovation

What sets Amazon Ads apart in Brazil is its unique ability to combine proprietary real purchase behavior data with premium media contexts. This powerful combination enables brands to effectively impact the entire Brazilian consumer journey with precision and relevance. Amazon Ads establishes itself as the only console where data, creativity, technology, and results converge seamlessly.

"This evolution has transformed us from an e-commerce advertising platform into the country's most complete media playground, present in various moments of consumers' daily lives," concludes Piber. Amazon Ads presence spans streaming entertainment, voice-activated shopping, gaming experiences, and programmatic advertising, creating unprecedented opportunities for brands to connect with Brazilian consumers.

Recognition by industry leaders

Shaping the future of advertising

This recognition arrives at a pivotal moment for Amazon Ads in Brazil, as the company continues to pioneer innovative advertising solutions that bridge the gap between commerce and entertainment. By offering brands access to billions of proprietary signals and integrated cross-platform capabilities, Amazon Ads empowers advertisers to create meaningful connections with consumers at scale.

The award underscores Amazon Ads position as a leader in the Brazilian advertising landscape, demonstrating its ability to deliver measurable results while maintaining creative excellence. As the digital advertising environment continues to evolve, Amazon Ads remains committed to providing brands with the tools, insights, and premium environments necessary to succeed in an increasingly complex marketplace.

For advertisers seeking to maximize their impact in Brazil, this recognition serves as validation of Amazon Ads comprehensive approach to modern advertising—one that combines cutting-edge technology, deep consumer understanding, and premium content experiences to drive real business outcomes.