How brands can scale their social media strategies with Amazon Ads

Question 1

The impact of amplifying social strategies

94%

Connected commerce

94% of creator-inspired shoppers visit Amazon to complete their purchase.²

69%

Creator influence

69% of consumers trust influencer recommendations over brand messaging.³

10%

Full-funnel impact

Adding Amazon Ads to social strategies drives +10% in search volume, +62% increase in glance views, and +4% in add-to-carts.⁴

300 MM

Unparalleled reach

The Amazon DSP helps brands reach over 300 million U.S. monthly ad-supported audiences.⁵

Answer

With Amazon Ads, creator partnerships can be both brand-building and performance-driven. In this guide, we’ll explore the following three actionable strategies to help grow your reach, drive measurable impact, and build lasting customer relationships:

Question 2

1. Partner with Amazon creators

Answer

Creators aren’t just content producers. They’re community builders and trusted voices along the shopping journey. With access to more than one million Amazon creators, brands can tap into a wide range of authentic storytellers who engage audiences across formats and channels.⁶

These creators not only drive impressions and reach, but also actions and conversions through a variety of formats—including livestreams, idea lists, and shoppable posts. They guide customers through product discovery and help turn inspiration into purchase. By partnering with Amazon creators, brands can make authentic connections with customers and create positive, long-term associations.

Question 3

2. Drive full-funnel impact

Convert interest into action

Amazon Live

Audiences exposed to Amazon Live campaigns plus at least one other ad product observed a 17x higher purchase rate.⁷
Imagine a customer discovering your product in real time, watching a trusted creator showcase how it fits into their everyday life. With Amazon Live, you can launch interactive livestreams that fuse brand storytelling with seamless shopping experiences.

Twitch

Active Twitch users are 1.4x more likely to purchase products recommended by creators.⁸
For passionate, socially engaged audiences, Twitch represents a powerful space where entertainment and influence collide. Brands can show up authentically through creators who are already trusted voices in passionate communities.

Social Overlay

Example of the Social Overlay on screen

Short-form video content created for social doesn’t have to live in a silo. With Social Overlay, brands can extend the life and reach of vertical creator content across multiple Amazon formats—from Sponsored Brands video to Twitch, Fire TV, and Prime Video ads. This empowers brands to scale creative efficiently, bringing familiar social experiences into high-intent shopping environments.

Scale and optimize with programmatic deals and audience segments

Creator content doesn’t just inspire, it helps build momentum with customers on interest and engagement. To make the most of that momentum, brands need to scale their message across environments where shopping decisions happen. That’s where the Amazon DSP comes in.

By pairing creator-led content with Amazon’s programmatic advertising capabilities, brands can extend their reach and increase relevance across premium third-party supply. Whether it’s aligning with cultural moments or reaching shoppers based on real behavioral signals, Amazon DSP helps ensure your message gets in front of the right audience, at the right time.

With curated deals and audience segments, brands can:

Extend reach across premium third-party supply where your social assets appear in high-quality, brand-safe environments.
Engage socially engaged shoppers through custom Amazon Shopper Insights deals, designed to reach audiences with a high propensity to discover and purchase based on influencer inspiration.
Tap into cultural relevance by aligning with moments that matter, like reality TV or live entertainment, through curated packages.
Reconnect with high-intent audiences who have visited Amazon influencer storefronts or shown social-driven shopping behaviors.

Together, these solutions help you maximize the impact of your creator content, driving not just impressions, but meaningful outcomes.

Answer

Creator content sparks interest—but it doesn’t have to stop there. When paired with Amazon’s high-intent shopping environment, this type of advertising can create a seamless path to purchase for your customers and drive full-funnel growth.

Our robust media solutions also allow creator content to come to life in many different ways. Whether through live shopping, social video, or programmatic amplification, our suite of solutions is designed to turn engagement into measurable results.

Question 4

3. Measure cross-channel impact

Answer

To truly understand the value of your social strategy, you need visibility into how it influences the entire customer journey—not just the last click. With Amazon Marketing Cloud (AMC), brands can gain a unified view of how creator content and media strategies work together to drive outcomes. AMC helps brands map cross-channel path-to-purchases, attribute performance across touchpoints on and beyond Amazon, measure sales impact, and optimize campaigns for greater efficiencies and return on investment (ROI). Whether you're investing in vertical video, livestreams, or programmatic media, AMC helps you connect the dots between content and commerce to drive growth for your brand.