Select the right keywords
There are five keyword types to consider, which range from broad to specific. It’s important to initially select words from all types and then optimise according to performance. Here we’ve used Emily Brontë’s classic, Wuthering Heights, as an example to show the types of keywords that you’ll need for your books.
Keep your winning keyword strategy going
Once your keywords have been running in a campaign for two weeks, check which words are performing best and which terms generate the most traffic and clicks. You’ll also want to discontinue using your lowest-performing terms.
Start with a minimum of 100 keywords for best performance.
Add new campaigns using terms related to successful keywords.
Test different keyword combinations.
Increase budget on keywords that do well