Case study
ClearSpace uses Amazon Ads tailored campaign support to help drive brand growth
With a mindset of “less is more”, Duncan Palmer founded ClearSpace in 2020 as a destination for people who want to cultivate a minimalistic, clutter-free lifestyle. From home organisation tools to sustainable cleaning supplies, ClearSpace offers a selection of environmentally friendly products designed to create a space that’s both functional and beautiful, without any unnecessary extras.
Boosting awareness and driving sales for a new brand
Palmer applied a test-and-learn approach and tried several advertising options to increase ClearSpace’s brand recognition. Since ClearSpace was a new player, Palmer’s goal was to boost brand awareness and find effective ways to generate sales. Palmer also needed help managing ads and even sought guidance from marketing agencies. In the end, Palmer decided that advertising with Amazon Ads and working one-on-one with a specialist was an ideal choice for the business.
“I tried using marketing agencies to manage my ads for me, but none of them seemed to get the desired results I was looking for, which was more visibility paired with sales,” Palmer said. “Amazon Ads was the best option because the ad solutions helped us gain visibility for our products directly on Amazon.com, where our customers go with the intention to purchase rather than just browse.”
A woman packing food and drinks into ClearSpace containers.
Developing a tailored marketing plan
Palmer made use of the complimentary advertising support provided by Amazon Ads specialists. The Amazon Ads team of experts offer free one-on-one coaching to help advertisers achieve their goals faster through tailored marketing strategies.
“Amazon Ads specialists taught me a lot about new features, campaign setup and how to use reports to grow our business in different ways,” Palmer said. “They also showed me how to optimise campaigns in ways that I had not thought of before.”
Currently, ClearSpace spends a big chunk of their advertising budget on Amazon Ads and spreads it across Sponsored Products, Sponsored Brands and Sponsored Display, running at least two campaigns for each of their products. Using these ad solutions together and digging into performance reports help surface insights that are valuable for the brand’s growth.
“These ad products help us by understanding what our customers are looking for within our niche,” Palmer explained. “We learn a lot about what our customers are interested in when they’re buying our products by reviewing the search term reports. Then, we run campaigns that align more with what customers are browsing for.”
Increasing brand exposure with Sponsored Display
At first, Sponsored Display was not part of Palmer’s portfolio of ads. ClearSpace used Sponsored Products campaigns and search term reports to find popular keywords, and then leveraged Sponsored Brands video ad formats to help enhance brand visibility.
Amazon Ads specialists analysed average trends across the brand’s category and identified new advertising opportunities for ClearSpace in line with the brand’s business goals. The team guided ClearSpace on how to use Sponsored Display in a way that would add value for the brand.
“The Amazon Ads team helped me the most with understanding the benefits of Sponsored Display campaigns,” Palmer said. “They took the time to explain to us the different ways of advertising that are available with Sponsored Display, and it totally changed our mind.”
Tailored recommendations from specialists guided ClearSpace through introducing Sponsored Display into their strategy to help reach shoppers at different stages of the shopping journey. This effectively engaged customers who had shown interest but hadn’t yet made a purchase, and boosted brand exposure in the Amazon store and third-party destinations.
With support from Amazon Ads specialists, ClearSpace created Sponsored Display campaigns that complemented the brand’s ad portfolio and helped deliver a more than 300% increase in ad-attributed sales in January 2023, year over year.1 Their optimisation recommendations helped boost branded search by over 350% in January 2023, year over year.2
“There are so many different advertising opportunities on Amazon, so take the time to learn them all and use them to grow your brand,” advised Palmer. “I’d suggest learning from someone from the Amazon Ads team. There is so much to learn and so many opportunities to grow your business through advertising, but you want to make sure you do it the relevant way.”
1–2 Advertiser-provided data, US, 2022–2023. Results are reflective of tailored campaign and optimisation recommendations for one advertiser, ClearSpace, and are not indicative of future outcomes.