A Shenzhen, China, seller that specialises in outdoor, household and pet products has been entrenched in the digital retail industry for many years. Their products sell well in Europe and North America; however, when the seller first started expanding their business to Amazon, they lacked operational experience, particularly in ad optimisation.
To gather the ad performance of each product on different sites, the team spent time and effort downloading and analysing various reports. Due to this manual process, they were unable to detect problematic advertising campaigns in a timely manner. This resulted in poor advertising performance and stress about the future performance of new products.
In 2021, the seller began a partnership with Captain BI, a software-as-a-service (SaaS) company that aims to improve operational efficiency for small and medium-sized businesses. Captain BI is best known for developing a data analysis tool that connects with the Amazon Ads API and the Selling Partner API. This tool helps sellers refine their advertising operations in the Amazon store. By combining this tool with Sponsored Products ads, Captain BI felt confident that they could help.