Case study
Bird Buddy click-through rate increases 3x after creating an agentic video ad
Amazon’s agentic ad creation tool in Creative Studio helped Bird Buddy transform their concept into a polished Father's Day campaign, delivering speed and creativity despite resource limitations—all without additional cost.
key insights
3x
higher CTR on Sponsored Brands video ads than campaigns without AI-generated videos
89%
of purchases were from new-to-brand customers
121%
return on ad spend (ROAS)
Goals
The Bird Buddy Father's Day campaign sought to seize a prime gift-giving opportunity that would have typically been unrealistic to execute due to resource, budget, and time constraints. Partnering with their agency BTR Media, the company set out to maintain their high creative standards despite a compressed timeline, aiming to connect potential gift-buyers with their innovative smart bird feeder in the crucial lead-up to Father's Day.
By harnessing the power of Amazon's agentic ad creation tool, Bird Buddy embarked on a video campaign. Their goal was to craft a high-quality video that preserved their brand identity and messaging, while also exploring how to capitalize on a gift-giving opportunity without incurring additional budget expenses.
How Bird Buddy used the Amazon Ads agentic ad tool to drive success for Father's Day
Approach
Bird Buddy, like many small teams, excelled at producing high-quality video campaigns for major holidays like Black Friday, but had challenges in creating video ads for smaller, yet still significant shopping occasions like Father's Day. Despite recognizing the perfect gift-giving opportunity for their smart bird feeders, Bird Buddy's limited resources and tight timelines had traditionally hindered their ability to capitalize on this potential. However, in working closely with BTR Media, an agency well-versed in Amazon's agentic ad tools, they were able to leverage the tool within Amazon's Creative Studio.
In close collaboration with BTR Media, Bird Buddy revolutionized their approach, compressing their traditional months-long production cycle into an efficient three-day sprint. This streamlined process encompassed concepting, storyboarding, ideation, editing, and launching. BTR Media ensured they were creating authentic, high-quality content that preserved Bird Buddy's aesthetic while utilizing the tool as a conversational partner to craft Father's Day-specific videos tailored to gift-hunters. This approach enabled rapid iteration and real-time edits, ensuring the final product remained true to Bird Buddy's brand voice.
With the finalized video in hand, Bird Buddy and BTR Media swiftly launched a Sponsored Brands video to engage category shoppers in search of unique gifts for dads. This strategy allowed them to seize the Father's Day opportunity with the same impact as a multi-month, big-budget holiday campaign, maintaining high production values and brand aesthetics, while working within their constraints. This approach demonstrated how smaller companies can effectively compete during peak shopping events, setting a new standard for agile, high-quality ads and overcoming resource or cost constraints.
—Nick Amos, Retail Media Advertising Specialist, BTR MediaUsing the tool allowed us to create a video in just three days.
Results
The Bird Buddy Father's Day campaign delivered remarkable results, achieving a 3x higher click-through rate (CTR) on their Sponsored Brands video campaigns, outperforming campaigns without an agentic AI-generated video.1 This success not only exceeded immediate performance goals, but established a new approach to their seasonal marketing that could be replicated for future campaigns
Key to this success was the strategic allocation of their spend to category terms like "bird feeder with camera" and "smart bird feeder," allowing them to connect with gift-hunting shoppers at the right moment with their new video ad featuring relevant messaging. Leveraging Amazon Ads agentic AI tool as a creative partner proved that rapid deployment could maintain brand integrity while delivering high-quality creative that adhered to brand guidelines and aesthetics.
Perhaps most significantly, this campaign illustrated the untapped potential in creating smaller, often overlooked shopping occasions—moments when major brands typically reduce their presence. Through BTR Media's expertise and the capabilities of the tool, Bird Buddy successfully carved out a strong presence in this less crowded category. This approach opened new possibilities for tailored marketing strategies, proving that with the right tools and partners, brands can achieve exceptional results without the constraints of traditional budget and resource limitations.
Sources
1 Amazon internal, US, Q1 2025.