Creative solutions
Creative enhancements
Take customers from awareness to action
Let customers interact with your video or audio ads, encourage engagement with rewards, or enhance your Streaming TV ads with exciting features to add value and drive incremental performance.


Elevate your brand impact and engagement
Our interactive and rewarded ad formats are designed to boost brand perception and drive engagement, delivering high performance for your campaign.

Encourage customers on their shopping journey
Creative enhancements create a more direct path for customers and accelerate their journey with a brand.

Simple video customization for any budget
With Streaming TV Studio, you can effortlessly customize your video content with overlays, end slates, ratings, and product details to boost your message. Tailor creative instantly for free, saving time and budget.
How creative enhancements help drive success
+1.4X
Interactive video ads campaigns were +1.4x more likely to deliver positive brand lift than video campaigns without interactive ads.1
+1.8X
Alexa interactive audio ads were +1.8x more likely to generate statistically significant lift in at least one brand metric such as awareness, consideration, or purchase intent.2
2.5X
Rewarded ads deliver a 2.5X increase in CTR on DSP display, and a 44%+ increase on Fire TV native.3
Solutions
Featured solutions
On average, Alexa interactive audio campaigns drove +9% lift in likelihood to take an action on Alexa for the brand.5
Sources
- 1 Kantar, Q1 2022 – Q1 2023
- 2 3P Kantar research. USA, 2020-2022
- 3 Amazon Internal Data, Q4 2022 - Q1 2023
- 4 Amazon Internal Data, US, Q1 2022-Q1 2023
- 5 1P Amazon retail metrics. 2020-2022
- 6 Amazon Internal Data, Q4 2022 - Q1 2023