Reach new audiences with Twitch and Amazon Ads

8 September 2020

In today’s digital world, consumers have come to expect personalised and highly engaging branded content. As more and more of our everyday experiences and interactions move online, brands need to work even harder just to keep up. To help brands meet these heightened expectations, and reach younger and highly engaged consumers, we’re bringing together the best of Twitch and Amazon Ads.

Starting today, we are rolling out new capabilities for Twitch and Amazon advertisers globally. Twitch video and display media, as well as new Twitch audiences, are now available for inclusion in Amazon Ads campaigns, and Amazon audiences are available for inclusion in Twitch campaigns.

We’re delighted to share that we are combining Twitch’s hard-to-reach and highly engaged audiences with Amazon Ads’ integrated full-funnel advertising offering. Now, advertisers can put customers at the centre of their strategy – meeting them wherever they are in the customer journey. Brands running Amazon Ads campaigns can address the diverse interests of the Twitch community through Twitch video and display ad products. Advertising on Twitch will now have the added benefit of Amazon Ads’ unique audience insights and measurement for their campaigns.

We’re excited to offer these new capabilities and the opportunity to better serve brands with Twitch and Amazon Ads.

Be a part of the community and the conversation with Amazon Ads and Twitch.

Not all offerings will be available in all locales. Please contact us or get in touch with your Amazon Ads or Twitch Account Representative for details.