This product is available for brands, vendors, sellers and agencies. Businesses can buy video ads whether or not they sell products on Amazon. (Amazon’s Streaming TV ads are currently only available in the US and the UK.)
What is OTT (over-the-top) advertising?
Streaming TV, also known as Over-the-top (OTT) refers to any online service that provides video content over the internet without satellite or cable. Streaming TV ads are the video advertisements delivered to viewers within streaming content.
What are the benefits of Streaming TV ads?
Viewers today are harder to engage through traditional TV. When you use Amazon’s Streaming TV ads, you’re meeting the audience where they’re spending most of their time — streaming their favourite movies, shows, sports matches and news programs.
Where will my Streaming TV ads appear?
Your content will appear either before or in the middle of Amazon streaming content like IMDb TV, Amazon Publisher Services broadcaster and network apps, live sports, Twitch and the News app on Fire TV.
How are my ad campaign results measured?
Our measurement tools give you more ways to understand the impact of your campaigns. With our first-party reporting metrics, advertisers can dive deep into insights like impressions, unique reach, video completion rate, detail page views, branded searches and new-to-brand. We also work with 20+ Amazon-supported third-party measurement providers to measure the performance of Streaming TV ads off and on Amazon.
What if I don’t have any videos for my Streaming TV ad campaign?
No video elements, no problem. You can use our Video Creative Builder to create a video ad for your brand. Experiment with different products, images and calls-to-action to discover what resonates with viewers.
How much do streaming TV ads cost?
Self-service Amazon DSP users can buy and manage their own video campaigns, while those seeking a managed-service option can work with our ad consultants. The managed-service option typically requires a minimum spend of $35,000 (US). Contact an account executive for more information.
1 Reach is defined as unduplicated U.S. viewers of Amazon’s ad-supported OTT content and Twitch across any device. Amazon internal, 2020 2 Amazon internal, 2020 3Amazon internal, 2020