unBoxed 2025 | Launch announcement
Revamped Campaign Manager: Simplify your Amazon Ads experience
November 10, 2025
unBoxed 2025
From Amazon Ads unBoxed, our annual conference where we showcase ad solutions that help businesses of all sizes connect with customers at every stage of their journey. This update features content announced at this year's event.
What launched?
Campaign Manager has been revamped into a new centralized hub that brings together sponsored ads and multimedia solutions with Amazon DSP into one single ad platform solution; delivering simplified operations, smarter decisions, and integrated visibility for advertisers of every size.
Powered by AI, Campaign Manager replaces fragmented workflows with a single operational command center that streamlines setup, management, and optimization to save time, improve efficiency, and drive stronger performance. Through features like smart search, guidance cards, multi-account management, the universal “+” campaign button, and cross-product campaign views and data tables, advertisers can surface insights, apply recommendations, and take action in real time. With standardized reporting and a consolidated KPI bar, advertisers gain full visibility across campaigns and channels, enabling more informed, data-driven decisions and confident performance management in one place.
In early testing, advertisers using smart search within Campaign Manager reduced bid optimization workflow time by 26%,¹ freeing teams to focus on strategy instead of time-consuming tasks.
Explore Campaign Manager
Customer stories
Meet Erin (Small business advertiser)
Erin manages marketing for a lifestyle brand with multiple sub-brands. When she logs into Campaign Manager, the ‘All View’ combines Sponsored Products and Sponsored Brands performance in one place. Using the KPI bar, she reviews impressions, clicks, brand searches, and purchases to see what’s driving results.
With smart search, Erin types “SP, Impressions > 1000, Purchases > than 0,” and the holistic campaign data table instantly filters to highlight campaigns for review. The "increase sales" guidance card shows Erin products that are not currently being advertised that she could take advantage of. Erin applies the fix in one click and uses the universal “+” button to launch a display retargeting campaign (in smart mode)—all within the same workspace.
Meet Nikhil (Brand marketing manager)
Nikhil is a senior trader managing 15+ client accounts across retail and entertainment. When he logs into Campaign Manager, the ‘All View’ shows cross-channel insights across sponsored ads and multimedia solutions with Amazon DSP.
Using multi-account management, he toggles between clients without leaving the workspace. The KPI bar highlights key metrics—impressions, clicks, and detail page views—helping him spot issues quickly. From guidance cards, he reviews conversion paths showing how customers move from Amazon DSP ad exposure to purchase, then uses smart search (“Budget at risk > 10%, Delivery rate < 70%”) to identify pacing issues. With Ads Agent, he applies bulk bid adjustments and clicks the universal “+” button to launch new cross-product retargeting campaigns—all from one command center.
Why is it important?
In today’s advertising industry, managing campaigns often means navigating fragmented tools and disconnected reporting—slowing decision-making and adding unnecessary complexity. We’ve heard directly from advertisers that even simple actions, like adjusting bids or reallocating budgets, can take twice as many clicks as they should.
Campaign Manager, powered by AI, helps you manage all your campaigns—from sponsored ads to video, display, and audio ads—in one place to simplify how advertisers plan, activate, and measure performance. By reducing clicks and streamlining workflows, advertisers can move faster, optimize in real time, and spend more time on strategy—not setup—making smarter, data-driven decisions across every campaign.
Where is the feature available?
- North America: United States, Canada, Mexico
- South America: Brazil
- Europe: Germany, Spain, France, Italy, United Kingdom, Belgium, Switzerland, Poland, Turkey, Austria, Netherlands, Sweden, Finland, Norway, Ireland, Denmark, Luxembourg
- Middle East: Saudi Arabia, United Arab Emirates, Israel, Egypt, Morocco, Bahrain, Kuwait
- Asia Pacific: Australia, India, Japan, China, New Zealand, Singapore
Who can use it?
The beta is currently available to a select group of advertisers and partners. A broader rollout is planned for later this year, when Campaign Manager will become available to all advertisers and partners using sponsored ads and/or multimedia solutions with Amazon DSP (formerly Amazon DSP). Existing campaign data, permissions, and reporting are automatically integrated, allowing advertisers to view integrated KPIs, performance metrics, and manage campaigns directly from the new workspace.
Where do I access it?
To get access, please reach out to your Amazon Ads executive for eligibility and onboarding support.
Sources
1 Internal Amazon Advertising Report: Smart Search Adoption Impact, June/August 2025. Compared US advertisers’ performance before and after Smart Search adoption. Results may vary by individual advertiser and market conditions.