14 August 2023
Sponsored Brands video creatives will now allow video campaigns that select Brand Store as landing page to highlight a product collection in the ad creative. By clicking on any of the individual products shown in the creative, audiences will visit the respective detail page; by clicking on any ad element beyond the product icon, audiences will visit the Brand Store to explore the brand’s offering.
Sponsored Brands video to Stores allows for rich advertising storytelling, as it combines the power of video format with the ability to highlight multiple products within the ad creative. The Sponsored Brands video to Stores enhancement allows advertisers to find the ad creative that best aligns to marketing strategy needs.
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