19 October 2022
Campaign copy helps users increase product exposure, awareness and detail page views amongst targeted audiences. The feature allows use of the schedule, budget, creative and other campaign settings from an existing Sponsored Products campaign, and applies them to a new Sponsored Brands or Sponsored Display campaign. The feature also enables the new campaign to be optimized to drive either more impressions or more page views.
Within Campaign Manager, you can copy the campaign from the copy column for applicable Sponsored Products campaigns. By selecting “Copy” you will be presented with the options to apply the settings from the selected Sponsored Products campaign to either a Sponsored Brands or a Sponsored Display campaign. Users have the option to select which optimization goal should be used for the new campaign.
Previously users did not have the option to copy existing campaigns. This launch enables users to concentrate their time on other aspects of their marketing campaign. It also encourages experimentation with Sponsored Brands and Sponsored Display campaigns designed to complement your existing Sponsored Products campaigns.
- Registered sellers
- Advertising console